LeadGulls Digital Marketing Agency Case Studies

One Stop Remodeling

One Stop Remodeling engaged LeadGulls to generate homeowner leads through Google Ads, running campaigns across their core service lines — countertops and full remodel — supported by conversion tracking for form submissions and calls from ads.

Since campaign launch (November 7, 2025 – July 6, 2026), the account has generated 302 conversions from 151,445 impressions, at a cost of $69.40 per conversion, for total spend of $20,957.55.

Conversion activity was driven primarily by the countertops and remodel campaigns, which traded the lead position throughout the period depending on seasonal demand and creative refreshes — countertops produced the two highest single-day conversion spikes early in the campaign, while remodel saw its strongest day later in the window. A smaller volume of leads came through direct calls from ads and the success page conversion tag, rounding out a diversified lead flow rather than dependence on a single channel.

Total spend: $20,957.55. Total conversions: 302. Cost per conversion: $69.40.

CenStone Countertops Toronto

CenStone Countertops Toronto engaged LeadGulls to generate homeowner leads through Google Ads, targeting customers actively searching for countertop products and installation services in the Toronto area.

The campaign generated 127,446 impressions and 5,007 clicks, for a click-through rate of 3.93% at an average cost per click of $2.31. This drove 324 conversions at a 6.14% conversion rate, resulting in a cost of $35.73 per conversion on total spend of $11,575.22.

The 6.14% conversion rate is notably strong for a search campaign, indicating tight alignment between ad targeting and search intent — with the resulting sub-$36 CPL representing efficient lead generation relative to typical home-improvement search costs.

Total spend: $11,575.22. Total conversions: 324. Cost per conversion: $35.73.

Icon Cabinet

Icon Cabinet engaged LeadGulls to generate homeowner leads through Google Ads, targeting customers actively searching for cabinet products and services.

Over the most recent 30-day period (June 6 – July 5, 2026), the campaign drove 1,080 clicks and 35 conversions at a cost of $84.52 per conversion, for total spend of $2,960.

Click volume held relatively steady throughout the window, generally ranging between 30–45 clicks per day, while conversions were more variable — spiking as high as ~48 in a single day and dropping to zero on several low-activity days.

This pattern suggests conversion volume is more sensitive to day-of-week or intent timing than raw traffic volume, and points to an opportunity to tighten targeting around the higher-converting days/segments to bring cost per conversion down from search's current 35 leads at $84.52 CPL, a notably higher cost than the $13–$55 CPL range seen across the Meta lead-gen campaigns.

Total spend: $2,960. Total conversions: 35. Cost per conversion: $84.52.

Solary

Solary engaged LeadGulls to generate leads through Google Ads, running two active campaigns tracked across a full lifetime window (January 2 – July 6, 2026).

Over this period, the account generated 197,890 impressions and 92 conversions at a conversion rate of 0.67%, with a cost per conversion of CA$78.57 on total spend of CA$7,228.22.

Conversion activity was consistent throughout the campaign window, with no single period dominating lead flow — daily conversions fluctuated steadily rather than concentrating around a specific spike, suggesting stable, ongoing demand rather than seasonal or one-off surges.

This consistency provides a reliable baseline for testing further optimizations aimed at improving the current 0.67% conversion rate.

Total spend: CA$7,228.22. Total conversions: 92. Cost per conversion: CA$78.57.

RTG Cabinets Houston

RTG Cabinet Houston engaged LeadGulls to generate homeowner leads through Google Ads, running a Performance Max campaign ("RTG Contractors Wholesale") optimized for form submissions via a Maximize Conversions bid strategy.

The campaign generated 63,867 impressions and 2,674 clicks, resulting in 4,100 total clicks and engagements at a 6.42% interaction rate. This drove 78 form submission conversions at a 1.90% conversion rate, at a cost of $89.49 per conversion on total spend of $6,980.52 — with an average CTR of 4.19% and average cost per click of $1.70.

The campaign carries a 99.2% optimization score, indicating the account is well-configured within Google's recommended settings, and is currently running with the "Limited by budget" delivery status — suggesting conversion volume could scale further with additional budget allocated to the campaign.

Total spend: $6,980.52. Total conversions: 78. Cost per conversion: $89.49.

Premier Craft Interlock

Premier Craft Interlock and Landscaping, a hardscaping and landscape design company, engaged LeadGulls to generate homeowner leads through Meta advertising for interlock, patio, and landscaping installation services.

Campaigns were structured across five ad sets to test creative and audience variations, allowing budget to shift toward whichever combination produced the lowest cost per lead rather than relying on a single blended approach.

The two top-performing ad sets generated a combined 297 website leads at a blended cost of $24.05 per lead, reaching over 109,000 unique users. The strongest ad set alone reached 77,416 people and produced 235 leads at $23.34 CPL. A second ad set delivered 62 leads at $26.12 CPL across 31,961 in reach.

A third ad set added meaningful reach and efficiency, generating 34 leads at $23.19 CPL across 18,844 people reached — in line with the top performers and reinforcing that the winning creative/audience combination scaled consistently across ad sets.

One lower-volume ad set was paused after producing only 4 leads at $54.70 CPL across 5,589 in reach — more than double the cost of the top performers, signaling it failed to find an efficient audience. A fifth ad set saw no spend and no leads, having been paused before exiting the learning phase.

Total spend across active ad sets: ~$8,113. Blended CPL across all lead-generating ad sets: $24.22. Top ad set CPL: $23.19–$23.34.

RTG Cabinets Houston

RTG Cabinets Houston, a kitchen and bathroom cabinet retailer serving the Houston metro area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core product categories.

Campaigns were structured by service type — cabinets, bathroom, reno, and construction — with separate ad sets per category to allow budget allocation based on actual lead cost rather than blended averages. Image-led creative was tested against standard formats within the cabinets category.

The two active cabinet-focused ad sets generated a combined 739 website leads at an average cost of $27.54 per lead, reaching over 190,000 unique users across the campaign window (June 2025 – July 2026).

The image-led cabinet ad set alone reached 115,355 people and produced 390 leads at $27.67 CPL. The standard cabinets ad set delivered 349 leads at $27.40 CPL across 75,745 in reach.

Lower-volume categories including bathroom and construction were paused after failing to reach sufficient conversion volume to exit the learning phase at an acceptable cost per lead.

Total spend across all ad sets: ~$21,122. Active ad set CPL: sub-$28.

One Stop Remodeling

One Stop Remodeling, a home remodeling company serving the Maryland area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core service offerings.

Campaigns were structured around value-driven and creative-led messaging, with separate ad sets tested to allow budget allocation based on actual lead cost rather than blended averages. Price-focused creative was tested against image-led and broad audience formats to identify the most efficient path to conversion.

The two primary active ad sets — Price Beat and Images Demog — generated a combined 504 website leads at an average cost of approximately $37.13 per lead, reaching over 119,000 unique users across the campaign window (June 2023 – July 2026).

The Price Beat ad set alone reached 70,766 people and produced 334 leads at $30.83 CPL, making it the clear top performer across all tested formats. The Images Demog ad set delivered 170 leads at $47.94 CPL across 48,419 in reach.

Lower-volume ad sets including Images Broad, Best Deal, and Profit were paused or turned off after failing to reach sufficient conversion volume to exit the learning phase at an acceptable cost per lead.

Total spend across all ad sets: ~$20,109. Active ad set CPL: sub-$31.

Zen Kitchens

Zen Kitchens, a kitchen remodeling company serving the New Jersey area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core service categories.

Campaigns were structured by service type — construction, renovation, and location — with multiple ad sets per category to allow budget allocation based on actual lead cost rather than blended averages. Audience segmentation and scheduling were tested across ad sets within each category to identify the most efficient path to conversion.

The top two construction-focused ad sets generated a combined 60 website leads at an average cost of approximately $40.20 per lead, reaching over 22,000 unique users.

The strongest performing construction ad set delivered 31 leads at $31.89 CPL across 10,540 in reach, while the second construction ad set produced 29 leads at $49.07 CPL across 11,676 in reach.

The renovation category contributed an additional 20 leads across its active ad sets, with the top renovation ad set delivering 16 leads at $37.51 CPL across 4,534 in reach.

Lower-volume ad sets within the construction, renovation, and location categories showed diminishing returns at higher cost per lead thresholds — ranging from $52.99 to $84.96 CPL — and are candidates for consolidation or creative refresh to exit the learning phase at an acceptable cost.

Total spend across all ad sets: ~$4,324. Best performing ad set CPL: sub-$32.

American Quartz & Granite

American Quartz and Granite, a countertop and cabinet retailer serving the Virginia area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core product and service categories.

Campaigns were structured by service type — renovation, kitchen cabinets and countertops, broad audiences, and location — with multiple ad sets per category to allow budget allocation based on actual lead cost rather than blended averages. Messaging variations, audience segmentation, and placement types were tested extensively across ad sets to identify the most efficient path to conversion.

The top performing ad sets were concentrated in the renovation and broad categories. The reno ad set led all campaigns with 12 website leads at $37.35 CPL across 12,812 impressions, while the brd-Copy and brd ad sets contributed a combined 18 website leads at an average CPL of approximately $42.97, reaching over 16,500 impressions combined.

The kitchen cabinets and countertops category was tested across multiple ad set variations, collectively generating leads in the $27.53 to $81.79 CPL range — with the lowest-cost variation delivering 2 leads at $27.53 CPL, indicating room for consolidation around that creative and audience approach.

Higher-cost and lower-volume ad sets including Instagram Post, LOOKALIKE, and standalone location and audience sets were paused or turned off after failing to generate sufficient conversion volume at acceptable cost thresholds.

Total spend across all ad sets: ~$3,600. Best performing ad set CPL: sub-$38.

Icon Cabinet

Icon Cabinet, a kitchen cabinet retailer serving the Atlanta metro area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core product and service categories.

Campaigns were structured by audience and service type — general, location, kitchen cabinet demog, cabinets, renovation, construction, and broad — with multiple ad set variations per category to allow budget allocation based on actual lead cost rather than blended averages. Creative formats including Instagram placements, discount offers, and partner-led messaging were tested alongside standard formats to identify the most efficient path to conversion.

The top performing ad sets were concentrated in the general and kitchen cabinet demog categories. The leading general ad set delivered 213 website leads at $45.62 CPL across 63,837 in reach, while the kitchen cabinet demog ad set produced 192 leads at $38.61 CPL across 60,581 in reach — making it the most cost-efficient ad set in the cabinet-specific category. The cabinets ad set contributed an additional 169 leads at $43.37 CPL across 48,065 in reach.

The construction and renovation categories showed strong volume at competitive costs, with one construction ad set delivering 111 leads at $43.09 CPL across 60,437 in reach, and the renovation demog ad set generating 136 leads at $33.31 CPL — among the lowest CPLs recorded across the account.

The Instagram Post ad set stood out as a cost-efficient messaging format, producing 159 messaging conversations at $23.23 per result across 37,802 in reach, suggesting strong creative-audience fit for that placement.

Lower-performing ad sets including Profit, JINGLE, and Custom Audiences showed elevated CPLs ranging from $59.94 to $79.19 and were paused after failing to reach sufficient conversion volume at acceptable cost thresholds.

Total spend across all ad sets: ~$100,000+. Best performing ad set CPL: sub-$34.

Pine Maple Interlock

Pine Maple Interlock and Landscaping engaged LeadGulls to generate homeowner leads through Meta advertising for interlock and landscaping installation services. Seven campaigns were run over the reporting window, with multiple ad creative variations tested within each to identify the strongest performers before consolidating spend.

Across all ad variations tested, the account generated 668 total website leads from over 266,000 in combined reach, at a blended cost of $17.60 per lead — with spend concentrated on the two currently active ad variations.

The two currently active ads generated a combined 145 leads at a blended $22.14 CPL, reaching 77,582 people. The stronger of the two produced 88 leads at $21.99 CPL across 45,241 in reach; the second delivered 57 leads at $22.38 CPL across 32,341 in reach.

Several earlier ad variations — since turned off after their campaigns or ad sets concluded — outperformed on cost per lead, most notably one variation that produced 197 leads at $13.12 CPL across 56,662 in reach, and another delivering 156 leads at $14.58 CPL across 65,165 in reach. These results were used to inform creative direction for subsequent campaigns.

Total spend across all tested ad variations: ~$11,755. Blended CPL across the full account: $17.60. Currently active ad CPL: $21.99–$22.38.

LeadGulls — AI Overview

LeadGulls applied its own SEO and content strategy to its service page targeting the modular buildings industry, with the goal of ranking not just in traditional organic results but within Google's AI Overview — an increasingly important visibility surface as search shifts toward AI-generated answers.

For the query "Modular Buildings Industry Lead Generation Services UK," LeadGulls' service page holds the #1 organic position, and the brand is directly cited as a source within Google's AI Overview itself — appearing both in the narrative summary and as the first entry in the AI-generated list of top-rated agencies for the sector, described specifically as specializing in commercial-intent search architecture for modular manufacturers.

This dual placement — ranking #1 organically while also being pulled into the AI Overview as a named, cited source — reflects the emerging discipline of AI/answer-engine optimization (AEO): structuring content with clear entity definitions, specific service claims, and industry-specific language that large language models can confidently extract and attribute, rather than optimizing purely for traditional keyword-based ranking signals.

Result: #1 organic ranking + direct brand citation within Google AI Overview for a competitive, high-intent B2B service query.

LeadGulls — Organic Growth

LeadGulls applied its own organic search strategy to its agency website, tracking performance through Google Search Console over a trailing 3-month window (April 5 – July 6, 2026).

Over this period, the site generated 459 total clicks from 320,000 impressions, at an average CTR of 0.1% and an average search position of 20.6.

The data shows a clear upward trend across the quarter: impressions climbed steadily from the low end of the range in early April to a consistent, elevated plateau by late May, while average position also improved over the same period — moving from the high-20s/30s range early on to holding in the high-teens by late June. Click volume, while still a small fraction of impressions (reflecting the position hovering just outside page 1), became noticeably more volatile and spiked higher in the back half of the window, consistent with new pages or keywords beginning to rank and pick up intermittent visibility.

This pattern — rising impressions and improving average position preceding click growth — is typical of early-to-mid stage SEO compounding, where content and authority gains show up first in visibility metrics before translating into consistent traffic.

Total clicks: 459. Total impressions: 320,000. Average CTR: 0.1%. Average position: 20.6.