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One Stop Remodeling was a new kitchen renovation company with no digital marketing presence at all — no ads, no established account history, no pixel data, no audience lists. Starting from zero in a category where established competitors have years of Google Quality Score built up is one of the harder positions to launch from. New accounts pay more per click and convert less until the algorithm learns.

We built both channels simultaneously. Meta launched first — faster to generate data on creative and audience — while Google Search built from scratch with tight exact-match keyword sets, a dedicated landing page for kitchen renovation in their Maryland service area, and call tracking active from day one. Within the first 30 days, Meta was generating 75 qualified leads per month at $35 CPL and Google was producing 44 leads per month at $55 CPL. The full channel architecture we deploy at LeadGulls meant both channels shared audience data from the start.

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Zen Kitchen Cabinets sells to two completely different buyers out of the same New Jersey showroom — builders and general contractors sourcing cabinetry for new-construction projects, and homeowners replacing cabinets in an existing kitchen. Running both audiences through one combined Meta campaign, which is the default setup for most cabinet companies, means a single creative message and bid strategy has to work equally well for a contractor comparing wholesale pricing across five units and a homeowner picking finishes for one kitchen.

We split the account into two ad sets from launch — a Construction ad set targeting builders, GCs, and active new-build signals, and a Renovation ad set targeting homeowners showing renovation and home-improvement intent, each with its own creative and landing page. Since launch, the Construction ad set has produced 31 website leads at $31.89 per lead from $988.47 in spend, and the Renovation ad set has produced 16 leads at $37.51 per lead from $600.09 in spend — a blended cost of $33.80 across 47 total website leads. Both segments are holding link click-through rates above 1.8%, so the gap is in lead cost, not traffic quality.

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Icon Cabinet is Atlanta's largest kitchen cabinet showroom and contractor — which creates a different problem than a small independent shop. The catalog spans dozens of cabinet lines, finishes, and materials, and the buyer base splits between contractors and builders sourcing for active jobs and homeowners shopping a full kitchen remodel. Running that breadth through a handful of broad campaigns is how most large showrooms end up paying premium Atlanta CPCs for clicks that were never going to convert into a showroom visit or a quote request.

We structured the account around cabinet style, material, and buyer intent rather than one catalog-wide campaign — separating builder-facing searches from residential remodel searches, with call tracking active on every campaign from day one. Over the most recent 30-day reporting window, the account generated 1,150 clicks and 33 conversions at a cost per conversion of $88.25, on total spend of $2,910.

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Custom closet work is one of the most visual categories in contracting — the entire pitch is "this is what your space could look like," which means creative format matters more here than almost any other trade. Rather than guess which angle would land with Jacksonville homeowners, we launched ten simultaneous creative variations — video walkthroughs, lifestyle photography, before/after stills, and product-focused imagery — all running to the same website lead form, all under one campaign.

One variation, a video creative we labeled IF4, separated itself almost immediately. It has generated 45 of the account's 61 total website leads — 74% of all volume — at $28.62 per lead, against a blended account-wide cost per lead of roughly $24.68 across all ten variations combined. The other nine variations spent as little as $1.27–$50.03 each before we had enough signal to know which ones weren't worth scaling, so the account found its winner without burning budget finding it.

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Solar panel installation is one of the highest-intent, highest-ticket categories in home improvement — homeowners searching for it have already done the research and are actively evaluating who to call, which makes Google Search the right channel and campaign structure the deciding factor. When Solary came to LeadGulls, they needed a Performance Max campaign built to capture that demand across the Greater Toronto Area without hemorrhaging budget on unqualified clicks. We launched a single Performance Max campaign — "[Pmax] Ontario All · 07.01.2026" — on a CA$50/day budget, structured to let Google's bidding optimize toward qualified form submissions and phone call conversions.

From January 2 through June 15, 2026, the campaign generated 197,890 impressions and 3,661 clicks at an average CPC of CA$1.97 — a remarkably efficient cost per click for a competitive solar market in Canada's largest city. Total spend over the period came to CA$7,228.22, against 92 recorded conversions, producing a cost per conversion of CA$78.57. For a service where a single closed job routinely returns five figures, that unit economics profile gives Solary substantial room to scale budget while staying well inside a profitable cost-per-acquired-customer threshold.

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Skywood came to us spending on Meta and getting Facebook Messenger leads at $75 each. Messenger leads look good in a dashboard — high volume, low friction. The problem is that homeowners who click a "Send Message" button are browsing, not buying. They're four steps further from a booked appointment than someone who fills out a form on your website.

We restructured their entire Meta approach — shifted campaign objectives from Messenger to website leads, rebuilt the ad creative around completed kitchen transformations, tightened geographic targeting to Austin's highest-density renovation zip codes, and rebuilt the landing page with a specific lead form tied to a same-day callback promise. Cost per website lead dropped to $35. More importantly, the close rate on those leads went up because the homeowner had already invested enough attention to visit the site and fill out a form.

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