Window & door industry specialists
Digital marketing for window and door companies
Turn inquiries into booked estimate appointments. LeadGulls brings paid advertising, local SEO, campaign landing pages and follow-up automation together for installers, contractors and manufacturers.
Helping window and door contractors since 2017. Trusted by 50+ contractors in this industry.
No obligation. We respond within one business day.
- Capture intent
- Search & paid ads
- Build trust
- Local SEO & content
- Book estimates
- Follow-up & scheduling
Client case study · Meta Ads
Troya Windows and Doors: 115 qualified leads.
Troya Windows and Doors engaged LeadGulls to generate qualified inquiries without relying only on referrals.
What we did
We tested audience and creative combinations across six Meta ad sets, using intent signals, local geography and campaign messaging to evaluate performance before scaling.
The campaign generated 115 qualified lead submissions from 115,787 impressions, with a reported blended cost per lead of CAD $14.15.
- Qualified leads
- 115
- Campaign impressions
- 115,787
- Blended cost per lead
- CAD$14.15
- Lowest ad-set cost per lead
- CAD$7.13
Source: Meta Ads Manager campaign reporting. All cost figures in this case study are in Canadian dollars.
These are results from a specific client campaign, not a forecast or guarantee. Results vary with the market, audience, budget, creative and sales process. Cost per lead is not cost per booked estimate or sale.
Why LeadGulls
Industry expertise built since 2017.
We have been helping window and door contractors since 2017. Our work covers replacement and installation lead generation, product-focused landing pages, local search visibility and estimate appointment booking.
We work with businesses in the USA, Canada, the UK and Ireland, from single-location installers to multi-branch manufacturers. Strategy starts with your service area, products, installation capacity and customer buying process.
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Separate replacement intent from research
Campaigns distinguish homeowners requesting installation quotes from people comparing styles, materials or general renovation ideas.
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Make the offer specific
Landing pages explain the relevant products, energy ratings, service areas and installer credentials instead of sending every visitor to a generic quote page.
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Follow the inquiry through to the outcome
We track lead quality, booked estimates and sales as separate stages, so a low lead cost is not mistaken for a booked job.
Services
A coordinated plan, not a collection of disconnected channels.
We select the channel mix around your business model, location and goals. Each service has a defined role in attracting inquiries, building trust or booking estimates.
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Google Search Ads
Reach homeowners searching for replacement windows, doors and installation services within your operating area.
- Campaigns grouped by service and search intent
- Negative keywords and search-term reviews
- Conversion tracking and seasonal budget reviews
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Local Services Ads
For eligible businesses and locations, we help with profile setup, verification requirements and ongoing lead management.
- Eligibility and Google Verified screening support
- Lead-quality feedback and available credit monitoring
- Coordination with your Search campaigns
Availability, screening and credits depend on Google's current category and regional rules. Google makes verification and credit decisions.
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Facebook & Instagram advertising
Run prospecting and retargeting campaigns with creative matched to the homeowner's stage in the buying process.
- Audience and creative testing
- Lead forms and campaign landing pages
- Optimization toward qualified inquiries and appointments
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SEO & AI search visibility
Improve technical accessibility, local search information and useful product and installation content.
- Google Business Profile optimization
- Original service-area and product content
- Technical SEO and Core Web Vitals improvements
We use established SEO practices. Rankings, AI answer inclusion and citations are not guaranteed.
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ChatGPT advertising
Plan and manage clearly labeled paid placements where ChatGPT Ads are available for your account and target market.
- Account eligibility and campaign setup
- Supported audience and geographic targeting
- Landing pages and conversion measurement
Paid ads are separate from ChatGPT's answers. Advertising does not buy an organic recommendation or change those answers.
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Website & landing page design
Give visitors the information they need to request a relevant estimate on desktop or mobile.
- Product- and campaign-specific pages
- Accurate certifications, energy ratings and local credentials
- Quote forms and conversion testing
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Social media & reputation
Show your installation work, team and products through a consistent content plan and genuine customer feedback.
- Seasonal content calendars
- Before-and-after installation content
- Customer review request strategy
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Performance strategy & reporting
Connect channel performance to your CRM and sales process instead of judging success by impressions alone.
- Cross-channel attribution
- Cost per lead, booked estimate and sale reported separately
- Quarterly strategy reviews and CRM integration
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Estimate follow-up & booking automation
Help new inquiries move into your estimate calendar through automated follow-up and appointment scheduling.
- Lead-to-appointment workflow setup
- Scheduling connected to your sales process
- Appointment and sales outcome tracking
Across our Meta lead-generation campaigns, booked-estimate-to-sale conversion has ranged from 35% to 68%. This is an observed campaign range, not a predicted result for your business.
How we work
From the first account review to measurable outcomes.
We coordinate campaigns, landing pages and follow-up around one plan, with clear definitions for each stage of the sales process.
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Audit your current lead flow
Review advertising accounts, local search presence, website conversion paths and your current follow-up process.
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Agree the strategy and measurement
Define your service area, priority products, budget and what counts as a qualified lead, booked estimate and sale.
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Build campaigns and matching pages
Separate services and intent, then align ad copy, landing pages, product details and conversion tracking.
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Connect follow-up and scheduling
Coordinate retargeting and inquiry follow-up with your team, appointment availability and applicable consent requirements.
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Review performance and improve
Use monthly reporting to assess lead quality, booked estimates and sales, then adjust budgets, audiences, creative and pages.
Client testimonials
What contractors say about working with us.
Selected feedback from window and door installation businesses.
After working with LeadGulls, we finally started receiving a steady flow of high-quality window and door leads. Their team understands contractor marketing and focuses on generating real opportunities instead of vanity metrics.
We had tried digital marketing before with disappointing results, but LeadGulls completely changed our experience. Their team optimized our campaigns, improved our website, and helped us generate qualified leads consistently.
LeadGulls has been a valuable marketing partner for our business. Their expertise in Google Ads, SEO, and lead generation helped us increase our online visibility and attract more homeowners looking for replacement windows and doors.
Pricing
A monthly retainer matched to your scope.
The fee depends on the services your business needs. Advertising spend is separate from the retainer, and the proposed channel mix is discussed during your consultation.
The free audit reviews your current marketing and identifies specific changes we would recommend before you commit to an engagement.
Monthly agency retainer
$1,250–$2,500
USD per month · advertising spend separate
Final pricing depends on the agreed scope of services. The initial audit is free, with no retainer required and no obligation afterward.
Book a free consultationListen & learn
Marketing insights from Ahmet Dogan.
Practical discussions for contractors and home improvement businesses on Market Like a Genius with Ahmet Dogan.
- 5 Advanced AI Digital Marketing Strategies for Window and Door CompaniesLanding page personalization, AI-assisted lead qualification and the role of established local advertising channels. Listen on Spotify ↗
- Contractor Marketing in 2030: How AI Is Rewriting the Rules of Lead Generation, Estimates & TrustA forward-looking discussion of estimates, trust signals and how contractor marketing may develop. Listen on Spotify ↗
- 5 Contractor Marketing Strategies to Generate High-Intent Leads in 2026Campaign structure, Local Services Ads, landing pages, reputation and content aligned with homeowner intent. Listen on Spotify ↗
Common questions
What to know before getting started.
Clear answers about fees, experience, business models and how we measure performance.
How much do your services cost?
Our agency retainer ranges from USD $1,250 to $2,500 per month, depending on the scope of services. Advertising spend is separate. We recommend a media budget after reviewing your location, products, competition and goals.
How long have you worked with window and door contractors?
We have been helping window and door contractors since 2017. Our work in this industry includes paid advertising, SEO, landing pages, lead generation and estimate appointment booking.
Do you work with manufacturers as well as installers?
Yes. Installers typically need local homeowner inquiries and booked estimates. Manufacturers may also need B2B demand generation for contractors and trade buyers. We adapt the targeting, landing pages and conversion definitions to each model, including through our B2B lead generation services.
How do you manage seasonality?
We review demand patterns for your market, then adjust budgets, messaging and follow-up around your products and installation capacity. Planning can include spring renovation demand and pre-winter energy-efficiency inquiries, but the timing varies by location and business.
What do you mean by AI SEO?
We use the term for work that helps make your business information and original content clear and accessible across search experiences, including AI-generated answers. The work includes technical SEO, accurate local information and useful product and installation explanations. We do not promise placement in Google AI Overviews, ChatGPT answers or other AI citations, and special schema does not guarantee inclusion.
What is the difference between a lead, a booked estimate and a sale?
A lead is an inquiry. A qualified lead meets the criteria agreed for your campaign. A booked estimate is a scheduled appointment, while a sale is confirmed business. We define and track these stages separately so that reported lead volume is not presented as completed installation work.
Your next step
Get a clear view of your next marketing move.
We review your current marketing, identify the gaps and explain what we would change for your window and door business. The audit is free, with no obligation afterward.
Request your free auditWe respond within one business day.