OpenAI permits only a select number of certified agencies to place and manage advertising inside ChatGPT. LeadGulls holds one of those positions — and we use it to place your business directly in front of millions of active, high-intent ChatGPT users every single day.
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Certified Platform Partners
ChatGPT's advertising program is not open to everyone. OpenAI grants placement access only to a tightly controlled group of certified partner agencies — and LeadGulls is one of them. Businesses working with non-partner agencies are advertising around ChatGPT, not inside it.
We've run enough campaigns on this platform to know that conventional ad logic breaks down fast. The users on ChatGPT are mid-task. They're not browsing — they're solving a specific problem right now, which means the decision window is shorter and the creative requirements are fundamentally different from search or display.
Our partnership with OpenAI also extends to training. We teach other agencies how to structure and manage ChatGPT campaigns. That's not a footnote — it signals exactly how far ahead of the field our operational knowledge sits. Our LeadGulls performance marketing practice is built on first-mover advantage on every channel that matters, and ChatGPT is the most significant one available right now.
According to the IAB's 2026 AI Advertising Landscape Report, AI-native ad placements are projected to represent the fastest-growing digital ad category through 2028 — and ChatGPT leads that category by monthly active user volume.
Every service below is designed around what ChatGPT's ad environment actually rewards — contextual fit, conversational creative, and precise audience qualification. We also manage paid search campaigns on Google for clients who want coordinated cross-channel coverage.
We map your audience's active problem states to the prompts they submit inside ChatGPT, then build campaign architecture around those query clusters. Setup is built before launch — not adjusted after.
ChatGPT ad creative operates in a fundamentally different register than display banners or search headlines. Copy must resolve tension in the conversation — not interrupt it. We write every asset specifically for the platform's contextual delivery.
We manage pacing, creative rotation, and bid adjustments on a defined schedule — not reactively. Our management cadence is built around ChatGPT's reporting cycle, which differs from both Google Ads and Meta in its attribution window behaviour.
Standard agency dashboards weren't built for ChatGPT. We build custom reporting frameworks that reflect how this channel actually contributes to revenue — including the assisted-conversion layer that last-click models leave invisible.
We train other marketing agencies on ChatGPT ad setup, campaign management, and reporting. This is a licensed training program — not a free resource — built from our direct operational experience as an OpenAI partner.
ChatGPT ads perform best when coordinated with your broader digital presence. We align your ChatGPT campaign messaging with your existing paid channels and make sure your landing pages are built for the specific intent signal ChatGPT sends across.
Access is limited to OpenAI-certified partners. We're one of them. Your competitors may not be able to get in even if they want to.
Get Your Free ConsultationWe don't run discovery calls that produce proposals you never hear about again. Our onboarding process moves to a live campaign in a defined sequence — every step has a fixed output and a clear handoff point.
We review your current advertising accounts, revenue goals, and target audience before recommending a ChatGPT campaign structure. This is a diagnostic conversation — not a sales pitch. We tell you what we see, including whether ChatGPT is the right channel priority at this stage of your growth.
We map the specific query clusters your target buyers submit to ChatGPT — not generic keywords, but conversational intent patterns. The campaign blueprint defines audience qualification rules, creative direction, budget allocation, and the conversion tracking setup required before a single ad goes live.
We write all ad creative, build the campaign structure inside the OpenAI ads platform, configure conversion tracking, and run a pre-launch audit against our internal quality checklist. Built before launch. Not after.
Once live, we manage the campaign on a defined weekly cadence — reviewing query cluster performance, adjusting creative rotation, and reporting revenue contribution using the multi-touch attribution model we set up at launch. You receive plain-English reporting, not a dashboard you need to decode yourself.
We've seen this pattern dozens of times: a business with a strong product, a functional website, and zero visibility inside ChatGPT's active-user base. The setup window is short — and the margin for error is smaller than Google or Meta because creative misalignment on this platform damages conversion rates faster.
A mid-market SaaS company in the workflow automation category came to us after running paid search on Google and Meta advertising infrastructure for 18 months. Their Google campaigns were profitable but saturated — marginal cost-per-acquisition had plateaued for three consecutive quarters. They needed a channel that their direct competitors weren't already operating inside.
We mapped 23 distinct prompt-intent clusters their buyers submitted to ChatGPT — queries around workflow bottlenecks, team handoff problems, and process audit requests. We built three creative variants per cluster, each written to continue the user's problem-solving thread rather than interrupt it. We set conversion tracking to capture form submissions and demo bookings, then overlaid a 28-day assisted-conversion window from day one, specifically because we knew last-click attribution would suppress the real revenue signal on this channel.
Within 42 days, the campaign produced 64 qualified demo requests at a cost-per-acquisition 31% below their Google Ads benchmark. Twelve of those demos converted to closed revenue inside the same quarter. The client's last-click ROAS would have shown a 40% underperformance — the multi-touch model we built showed the opposite. We rebuilt their entire attribution framework across Google and their paid search campaigns on Google to reflect the same logic going forward.
OpenAI's advertising program is not open access. OpenAI selectively certifies a small number of agencies to place and manage ads inside ChatGPT — this is a credentialed partnership, not a self-declared title. LeadGulls is one of those certified agencies. What this means practically: we have direct placement access inside ChatGPT that businesses working with non-partner agencies do not have. We also have access to platform documentation, policy updates, and support channels that aren't publicly available.
ChatGPT advertising differs from Google Ads or Meta advertising in that the user is actively mid-task — working through a decision or solving a specific problem — rather than browsing a feed or entering a keyword. This changes the creative requirement fundamentally: copy must resolve or extend the user's active thought process. It also changes the attribution model; ChatGPT's contribution to a sale frequently appears as an assisted conversion rather than a last-click, which means standard ROAS reporting systematically undervalues this channel. We also manage paid search campaigns on Google and can show you the multi-touch difference in your own data.
ChatGPT advertising is currently available to businesses in select categories and markets operating through certified partner agencies. OpenAI maintains category restrictions and creative policy guidelines that differ from Google's or Meta's. During your free consultation, we review your business category, market, and campaign objectives against current OpenAI advertising policies before recommending a campaign structure. We don't take on clients we cannot run campaigns for — it wastes time for both parties.
We discuss specific budget recommendations during your consultation, because the right starting budget depends on your category's prompt-intent volume, your target geography, and your conversion objective. Generally, ChatGPT ad campaigns require a data collection period in the early weeks — launching with a budget too small to generate statistically meaningful conversion signals produces inconclusive results. We're direct about this in every consultation. Underfunded campaigns are the most common reason for premature platform dismissals we see when auditing former campaigns.
Yes. We actively manage ChatGPT ad campaigns for businesses in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand. Market availability within ChatGPT's ad platform is subject to OpenAI's geographic rollout schedule — we confirm current availability for your specific target market during the consultation. For businesses wanting to improve their discoverability alongside paid placement, our team also covers organic search visibility across all six markets.
Our standard setup timeline from signed agreement to live campaign is 10–14 business days. That window covers prompt-intent research, creative development, campaign structure build, conversion tracking setup, and our pre-launch audit. We don't compress this window — campaigns launched without completed tracking and creative review consistently underperform, and we're not in the business of launching campaigns we'd be embarrassed to report on at the 30-day mark. If you want to start the process, tell us about your business and we'll schedule your consultation within one business day.
The competitive advantage of being inside a closed platform is time-sensitive. Businesses that establish presence now will have campaign data and optimisation history that later entrants cannot fast-track.
See Real Numbers — Book Your Free SessionA 30-minute call with our team. We review your business objectives, confirm platform eligibility, and tell you exactly what a ChatGPT campaign could produce for your category — with no obligation to proceed.
We respond to all enquiries within one business day. No automated sequences.