Construction Marketing Agency

Pro Trends Construction is a New Jersey-based general contracting company offering residential and commercial renovation, remodeling, and building services. Despite having a strong reputation and skilled team, they came to LeadGulls with a common problem — inconsistent lead flow and no structured digital marketing strategy. They were relying heavily on word-of-mouth referrals, had no conversion tracking in place, and their previous ad spend was producing little to no measurable results. They were losing ground to competitors online and needed a reliable system to connect them with New Jersey homeowners and businesses actively searching for construction services.

LeadGulls stepped in with a performance-focused Google Ads strategy built around deep keyword research, hyper-local targeting, and compelling ad copy designed to attract bottom-of-funnel searchers ready to hire. We segmented campaigns by service type and geographic area across New Jersey, filtering out low-intent traffic and focusing only on high-value searches, while also setting up full conversion tracking including phone call and form submission tracking to give us real data to optimize from day one.

In just under 30 days, running from July 27 to August 25, the results spoke for themselves. Pro Trends Construction received 706 clicks, generated 16 qualified leads, and spent just $1,720 total — bringing their cost per lead down to only $108. Our team continuously refined bids, eliminated wasteful search terms, and A/B tested ad variations throughout the campaign to squeeze the best possible performance out of every dollar spent. For a construction company where a single project can be worth tens of thousands of dollars, acquiring leads at that cost represents an outstanding return on investment. With a proven system now in place, Pro Trends Construction has a scalable foundation to grow their pipeline consistently and stop depending on referrals alone.

Pine Maple Construction is a Toronto-based construction company specializing in renovations, landscaping, and general contracting for residential and commercial clients. Like many contractors in a competitive market, they struggled to generate a steady stream of qualified leads online and needed a proven digital strategy to stand out in the Greater Toronto Area. LeadGulls launched a multi-campaign Facebook and Instagram Ads strategy targeting homeowners across Toronto with tailored ad sets built around their core services. We structured the campaigns into focused ad sets — including a renovation-focused campaign and a brand awareness campaign — each with dedicated creative, audience targeting, and budget allocation designed to attract high-intent prospects and build brand recognition simultaneously in the local market.

The results across both primary campaigns were outstanding. The renovation ad set alone delivered 129 qualified website leads at a cost of just $31.57 per lead, reaching over 64,700 people and generating 150,891 impressions at a CPM of $26.99. The brand awareness campaign performed even stronger, producing 131 leads at $26.44 per lead, reaching 55,084 people with over 128,469 impressions. Combined, Pine Maple Construction received 261 verified website leads and over 279,000 total impressions across both campaigns, spending a total of $7,536 — an exceptional result for a local Toronto contractor. With a scalable paid social system now running consistently, Pine Maple Construction has a reliable pipeline of inbound leads and a growing brand presence across the Greater Toronto Area.