LeadGulls runs full-service internet marketing for Toronto businesses across every industry — Google Ads, SEO, Meta Ads, LinkedIn, email, content, and web development, built around the outcome your business actually needs.
Whether that's online sales, booked appointments, inbound enquiries, or local visibility across the GTA, we build the channel mix that fits your market — not a packaged service that looks the same for every client.
Industries we work with
Inbound enquiries for a North York professional services firm — same budget, rebuilt account
Google Shopping ROAS improvement for a Toronto retailer after feed restructure
Audit to live campaign — standard onboarding
No 12-month lock-in after the initial setup period
The most common problem we find when auditing Toronto accounts is channels running in isolation with no shared strategy, no unified attribution, and nobody accountable for the number that actually matters to the business. Google Ads with one agency. SEO with another. Social being managed by someone who has no visibility into what either of those is doing. None of it compounds because none of it is connected.
The second problem is measuring the wrong things. Sessions are up. Impressions look healthy. The monthly report is full of green arrows. The pipeline hasn't moved. That's not a platform problem — it's a goal-setting and measurement problem. We've taken over accounts where 45% of the monthly Google Ads budget was going to searches that could never produce a customer. The agency was reporting on clicks, not on what those clicks became.
Every LeadGulls engagement starts by agreeing what success looks like for your specific business — online revenue, booked appointments, inbound enquiries, cost per acquisition — and building the measurement framework around that before a single campaign goes live.
We build campaigns around queries that produce revenue — not research traffic. Every account includes negative keyword management from day one, geographic bid calibration across the GTA, and separate conversion tracking for calls, form fills, and purchases. Most accounts we inherit are optimising toward clicks. We optimise toward the outcome you agreed on in week one.
We rank the pages that bring buyers — local service searches, product queries, comparison terms — structured for Google AI Overviews and Perplexity citation so LeadGulls clients appear in the answer layer, not only in organic links. Broad informational content that drives sessions without revenue isn't our target. Learn more about our AI SEO approach.
Google Shopping, product feed optimisation, Meta catalogue ads, dynamic retargeting, and email flows tied to purchase behaviour — all measured on ROAS, not traffic. For Shopify, WooCommerce, and BigCommerce stores across Toronto and the GTA.
Awareness, retargeting, and conversion campaigns calibrated by geography, income, interest, and behaviour. For B2B Toronto businesses, we layer LinkedIn audience data into Meta targeting to reach decision-maker profiles at a fraction of LinkedIn's CPC. Every campaign is CASL-compliant from day one.
Job title, seniority, company size, industry, and geography — combined. For Toronto B2B companies targeting decision-makers in the GTA and beyond, LinkedIn provides targeting precision that no other social platform matches. We manage sponsored content, lead gen form campaigns, and message campaigns.
Google Business Profile optimisation, map pack rankings, local citation building, and geographically targeted paid campaigns for Toronto businesses serving customers within a defined area — contractors, healthcare practices, automotive, food service, and retail locations across the GTA.
CASL-compliant acquisition, nurture, and retention sequences. Abandoned cart flows for retailers. Enquiry nurture for service businesses. Re-engagement for dormant lists. Every sequence built around consent mechanics that meet Canadian federal requirements from day one.
Content built around the queries Toronto buyers use to find providers — not generic industry topics. Local case studies, comparison content, and service pages structured to appear in AI Overviews. Video produced for YouTube SEO, social distribution, and paid amplification simultaneously.
We stay visible to prospects who've already shown interest — website visitors, video viewers, form abandoners — with audience windows matched to your actual sales cycle, not a default 30-day platform setting.
We build and rebuild Toronto business websites around conversion — fast load times, mobile-first layouts, and CTAs matched to search intent. A structurally correct website makes every other channel perform better. See our full performance marketing services for how channels connect.
| Criteria | LeadGulls | In-House Hire | Generic Agency |
|---|---|---|---|
| Channel coverage | All channels under one strategy and one measurement framework | One generalist rarely covers every channel at specialist level | Two or three channels — rarely unified |
| Time to live | Audit in 5 days. Live in 2 weeks. | 4–6 months before meaningful output | 2–3 weeks — rarely calibrated to your Toronto market |
| What gets reported | Revenue, acquisitions, bookings, cost per result — by channel | Depends on who you hire | Traffic and impressions — rarely connected to revenue |
| Who manages your account | Same strategist from kickoff through month twelve | You | Senior closes, junior runs — rotation every 6–9 months |
| CASL compliance | Built in from day one across email, lead capture, and retargeting | Often unaddressed until a complaint | US agencies frequently miss CASL requirements |
| AI search readiness | Schema, speakable, and entity markup included as standard | Specialist knowledge most generalists don't have | Rarely in standard retainer scope |
| Pricing | Flat retainer — we earn the same whether you spend $3k or $15k/month | $60k–$90k/year salary plus benefits | Often percentage-of-spend — agency earns more when you spend more |
| Contract | Month-to-month after 3-month setup period | Full employment terms | 12-month contracts standard |
A professional services firm in North York had been running Google Ads with an agency for fourteen months. One campaign. One ad group. Broad-match keywords across every variation of their service category. Search terms in the account included competitor job listings, training course searches, and industry association queries — none of which were going to produce a client. Roughly 45% of their monthly budget was going to those searches. We rebuilt the account in ten days: four service-specific campaigns, 190 negative keyword exclusions, conversion tracking set up for calls and booked consultations separately. Inbound enquiries tripled in the first 90 days on the same spend. A Toronto retailer onboarded the same quarter saw a 2.8x Google Shopping ROAS improvement after product feed restructuring — without increasing their ad budget.
LeadGulls holds active Google and Meta partner certifications. Our team goes through mandatory platform training every time algorithm or bidding behaviour changes — we're not running 2022 strategies on your 2025 budget. According to Search Engine Land's analysis of broad match behaviour, campaigns without maintained negative keyword lists lose 30–50% of budget to irrelevant queries. That's consistent with every Toronto account we've audited.
Same strategist, month one through month twelve. The person who audits your account runs it. No handoff to a junior. No account manager in the middle.
Most Toronto agencies do their best work in month one. Month six is where the optimisation stops, the reporting gets recycled, and the account drifts. We structure every retainer around monthly performance reviews with specific targets — revenue, cost per acquisition, organic ranking movement, email contribution — agreed before the campaign launches. If we're not hitting them, that conversation happens immediately.
We don't bill as a percentage of ad spend. That model rewards budget growth, not performance. Our flat retainer means our only incentive is campaign results. We work with Toronto businesses across retail, professional services, home improvement, healthcare, B2B technology, legal, hospitality, and more — and with clients across Mississauga, Markham, Vaughan, Brampton, and the broader GTA. For businesses with US or European operations alongside their Toronto activity, multi-jurisdiction compliance is handled at onboarding, not patched on later. See our B2B lead generation service and lead generation services for more on how we structure pipeline-focused engagements.
Every email sequence, lead capture form, SMS campaign, and retargeting audience we build for Toronto clients is structured around CASL's express consent requirements from day one. For clients with US customers, CCPA data handling is built into campaign setup. For businesses with UK or European operations, GDPR consent mechanics and retargeting audience rules are configured at onboarding — not added after a complaint. Compliance is a structural requirement, not an add-on.
Google AI Overviews are appearing for a growing range of commercial service queries in Toronto — professional services, home improvement, healthcare, and B2B categories. The businesses appearing in those panels share one characteristic: pages with specific, locally-grounded content and clear entity markup. Generic service pages aren't being pulled. We've restructured content strategy for Toronto clients around this pattern since Q1 2025, with measurable AI Overview appearances across multiple accounts and industries.
Performance Max continues to cause attribution problems for Toronto service businesses in 2025 — serving against brand searches and low-intent queries without the query-level data needed to identify the waste. We've moved most Toronto clients away from PMax for primary campaigns and back to standard Search with tCPA or manual bidding, where negative keyword control remains intact. For e-commerce clients where PMax Shopping performs, we run it alongside segmented standard Shopping campaigns to maintain conversion visibility.
We work with Toronto businesses across retail, e-commerce, professional services, healthcare, home improvement, B2B technology, legal, real estate, hospitality, automotive, finance, education, beauty and wellness, manufacturing, and non-profit. The channel mix and success metrics differ significantly by industry. We'll tell you on the first call what approach fits your market and what results are realistic.
Most clients invest $3,000 or more per month in total — ad spend and management combined. The right number depends on industry, competition, and goal. A local dental practice needs a different budget than a national e-commerce retailer. We'll give you an honest range on the first call, not after a drawn-out proposal process.
We audit and complete strategy within five business days of kickoff. Paid campaigns are typically live within two weeks. SEO and content work runs in parallel, with ranking movement visible within 60–90 days for competitive Toronto markets. Email and social campaigns can go live within the first month.
We agree on success metrics before anything goes live — revenue, cost per acquisition, bookings, or organic ranking movement, depending on your business. Monthly reports show performance against those targets by channel. If a channel isn't hitting targets, that conversation happens immediately — not in the next quarterly review.
Someone from our team responds within one business day to book a 20-minute call. No prep required. We review your current setup, tell you what we'd fix and why, and send a proposal within 48 hours if there's a fit. If there isn't, we'll say so on the call.
We work with established Toronto businesses — retailers, contractors, professional services firms, healthcare providers, B2B technology companies — that have a marketing budget and a business goal their current digital marketing isn't reaching. If that's where you are, a 20-minute call is worth your time.
When you reach out, someone from our team responds within one business day to schedule a 20-minute call. No prep required. We review your current setup, tell you what we'd fix, and put a proposal together within 48 hours if there's a clear fit. If there isn't, we'll tell you that too.