PPC for Law Firms · Ahmet Dogan · LeadGulls Digital Marketing Agency
Pay per click consultant for lawyers: Ahmet Dogan, CEO of LeadGulls
Legal clicks are some of the most expensive in paid search, and a set-and-forget account burns them fast. Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency, is the pay per click consultant for lawyers who rebuilds Google Ads accounts practice area by practice area and reports on the only number a firm really cares about: what a click costs by the time it becomes a signed case. Engagements run across the United States, Canada, the United Kingdom and Ireland. Book now.
The role
What a pay per click consultant for lawyers actually does
Three responsibilities, nothing decorative.
- Find where the PPC budget is leaking
A line-by-line audit of the account: wasted search terms, overlapping campaigns, missing negative keywords, and conversion tracking that undercounts phone calls.
- Rebuild the PPC funnel around legal practice areas (if needed)
Campaigns restructured so personal injury, family law, immigration and estate planning each bid on their own intent, at their own budget, with their own rules of engagement.
- Report in case language
Cost per consultation and cost per signed case, not impressions and click-through rate. The firm should be able to price a case the way it prices a filing fee.
The difference
Why law firm PPC is not generic PPC
Four conditions make this vertical unforgiving of generalists.
- The priciest auction in advertising
Attorney keywords routinely sit at the top of cost-per-click tables in every market, so small structural mistakes compound into serious money within weeks.
- Bar rules govern every word
Lawyer advertising is regulated by state bars and law societies, and the rules differ by jurisdiction. Claims that pass in other industries draw scrutiny here, so copy, targeting and even fee phrasing must clear each market's standards.
- Directories bid on your name
Lead marketplaces bid aggressively on lawyer searches. Without sharp negative keywords and brand defenses, a firm pays rent on traffic it should already own.
- Cases close on the phone
Legal conversions happen by call, often after hours and under time pressure. Tracking that misses calls misses the whole business case for the channel.
Services
LeadGulls CEO Ahmet Dogan's pay per click consulting services for law firms
Every engagement is scoped as a fixed monthly fee, led personally by Ahmet Dogan.
Rebuild
- Google Ads account audit and rebuild
Campaigns, ad groups and extensions rebuilt by practice area and intent, delivered with a written findings memo the firm owns.
- Keyword and negative keyword strategy
The searches that sign cases, plus the screens that keep job seekers, students and informational traffic off the firm's dime.
- Bar-compliant ad copy
Copy that earns the click while staying inside the advertising rules of every jurisdiction it runs in.
- PPC landing page strategy
Practice-area pages built for conversion and tracked from click to call to signed retainer.
Manage and grow
- Bidding and budget management
Bids tuned to the legal auction and budget weighted toward the practice areas that actually return signed cases.
- Conversion tracking
Call tracking, form tracking and intake alignment, so the firm can trace a signed matter back to the campaign that produced it.
- Case-cost reporting
One monthly readout in cost-per-consultation and cost-per-signed-case terms, with a quarterly strategy reset.
- AI platform advertising
As a ChatGPT ads agency, LeadGulls can extend the firm's visibility into AI platforms where people increasingly ask for a lawyer by name.
Process
How the PPC consultation engagement runs with Ahmet Dogan
Four stages, fixed scope, the firm's accounts and data always stay the firm's.
- Audit
A full account review delivered as a written findings memo: waste, structure, tracking gaps and the competitive auction in each practice area.
- Rebuild
Restructured campaigns, compliant copy, landing page direction and tracking, agreed in writing before anything launches.
- Manage
Weekly optimization: bid and budget tuning, search term mining, and negative keyword additions as the auction shows its hand.
- Report
Monthly case-cost reporting to the partners, and a quarterly reset that reallocates budget to what the data proved.
Who you work with
One PPC consultant on your lawyer ad account, not a rotating bench
Ahmet Dogan is the CEO of LeadGulls Digital Marketing Agency and the pay per click consultant on every law firm engagement. Account strategy, practice-area prioritization and the monthly partner readout all carry his name, and he caps his roster so it stays that way. Connect on LinkedIn.
FAQ
Law firm PPC consultant questions, answered straight
What does a pay per click consultant for lawyers do?
A pay per click consultant for lawyers builds and manages the paid search campaigns that turn searches into signed cases: account audits and rebuilds, keyword and negative keyword strategy by practice area, ad copy written within bar advertising rules, landing pages, bidding and budget management, call and form conversion tracking, and reporting on cost per consultation and cost per signed case. At LeadGulls, Ahmet Dogan leads this work personally for every law firm.
Who is the pay per click consultant for lawyers at LeadGulls?
Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency, is the pay per click consultant for lawyers on every engagement. He personally handles account strategy, practice area prioritization and monthly reporting, working with law firms in the United States, Canada, the United Kingdom and Ireland.
How much does a pay per click consultant for lawyers cost?
LeadGulls quotes PPC consulting as a fixed monthly fee agreed before work starts, separate from ad spend. Scope drives the quote: number of practice areas and office locations, account condition, and whether the engagement includes landing page work. The firm's ad budget always stays in the firm's own advertising accounts, paid directly to the platforms.
How is pay per click advertising for law firms different?
Legal keywords sit among the most expensive click costs in paid search, bar advertising rules limit what ads may claim, lead directories bid aggressively on lawyer searches, and most conversions happen by phone. A consultant who does not know the vertical loses budget to all four.
Does Ahmet work with law firms outside the United States?
Yes. Ahmet works with law firms in the United States, Canada, the United Kingdom and Ireland, remotely, with campaigns and copy checked against the advertising rules of each jurisdiction.
20 minutes · Straight answers · No obligation
Put your attorney ad account in front of Ahmet
Twenty minutes on your practice areas, your current spend and your market's auction. You will leave knowing where the budget leaks and what a rebuild would change, whatever you decide about hiring.
Definition
What is a pay per click consultant for lawyers?
A pay per click consultant for lawyers is a paid search specialist who plans, builds and manages advertising campaigns for law firms, structuring accounts by practice area, bidding on the searches potential clients actually type, screening out irrelevant traffic with negative keywords, and reporting on cost per consultation and cost per signed case, all within the advertising rules that govern lawyer marketing. At LeadGulls, that consultant is Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency, working with law firms in the United States, Canada, the United Kingdom and Ireland.