Intent you can buy
Someone searching "car accident lawyer near me" is ready to call. Paid search reaches them at that moment.
LeadGulls · PPC for law firms
PPC agency for lawyers.
LeadGulls is a digital marketing agency that runs pay-per-click (PPC) campaigns for law firms. We manage Google Ads, Local Services Ads, ChatGPT Ads, and Meta Ads. LeadGulls tracks every call and form through to consultations booked and cases signed.
Our Google reviews
Why PPC for law firms
Why lawyers use pay-per-click advertising
People search when they need a lawyer now. PPC puts your firm in front of that search today, while SEO builds over months.
Fast to test
A campaign can produce calls within days, so you learn which practice areas and cities pay off.
Control over budget
You choose the practice areas, locations and daily spend, and you can pause what doesn't produce.
The catch: legal clicks are expensive, so wasted spend adds up fast. That is why tracking and negative keywords matter more here than in most industries.
What we manage
Lawyer PPC services
From first click to signed case. One team runs the ads, the pages and the tracking.
Google Ads search campaigns
Practice-area campaigns with negative keywords, location targeting and ad copy written for each case type.
Local Services Ads
Pay-per-lead placements for lawyers where available, including profile setup and screening support.
Meta Ads
Facebook and Instagram campaigns for awareness and retargeting, from our Meta Ads agency.
ChatGPT Ads
Labeled placements beneath AI answers via our ChatGPT Ads management; availability varies by market.
Landing pages
One page per practice area and city, with a clear call button, short form and trust proof. See our web development work.
Call tracking and intake
Unique numbers by campaign, call recording where lawful, and qualification questions that separate cases from spam.
CRM and conversion tracking
Signed cases fed back to Google Ads, so bidding learns from real clients, not just form fills.
Reporting
Monthly reports with cost per qualified lead, consultations booked and cases signed, by campaign.
AI search visibility
Organic visibility in AI answers through our AI SEO work, alongside paid.
Practice areas
Practice areas our agency runs PPC for
Each area has its own keywords, costs and intake needs, so each gets its own campaign and landing page.
Personal injuryCriminal defenseFamily law and divorceImmigrationEstate planningEmployment lawReal estate lawBusiness law
Don't see your practice area? Ask us. We'll tell you plainly if PPC is a good fit.
What we target
Search terms and questions we target in lawyer PPC campaigns
Examples by intent, not measured volumes. Real keyword lists are built per practice area and city from your account data.
Google search terms
Ready to hire
- personal injury lawyer [city]
- car accident attorney near me
- criminal defense lawyer [city]
- DUI lawyer [city]
- divorce attorney [city]
- immigration lawyer near me
- estate planning attorney [city]
- employment lawyer [city]
Urgent or specific
- lawyer for a truck accident [city]
- arrested what to do lawyer near me
- custody lawyer free consultation
- visa denied immigration attorney
- wrongful termination attorney near me
- 24 hour criminal defense lawyer
- contested will attorney [city]
- slip and fall lawyer [city]
Comparing and researching
- best personal injury lawyer in [city]
- how much does a divorce lawyer cost
- personal injury lawyer contingency fee
- do I need a lawyer for a DUI
- top rated immigration attorneys [city]
- how to choose a family lawyer
- estate planning lawyer cost [city]
- when to hire an employment lawyer
Terms we block as negative keywords
Clicks that rarely become clients. We exclude them early to protect budget, then refine from your search term reports.
free legal advicelawyer jobslaw schoolparalegal salarylegal forms downloadhow to become a lawyerpro bonolawyer TV show
Long-tail AI search questions
Questions people type into AI assistants, which we build answer pages and ChatGPT Ads tests around, where available.
- “Who is the best car accident lawyer near me in [city]?”
- “How much does a personal injury lawyer take from a settlement?”
- “Should I talk to a lawyer before giving a statement to the police?”
- “How long does a divorce take in [state or province]?”
- “What does an immigration lawyer do, and how much do they charge?”
- “Do I need a lawyer to set up a will or trust?”
- “What should I ask in a free consultation with a criminal defense lawyer?”
- “Which law firms in [city] have recent reviews and offer free consultations?”
One page per question cluster, with the practice area and city named early and general information kept clear of legal advice.
How it works
How we run a law firm PPC campaign
Audit and goals
We review your current ads, website, intake and numbers, then agree on target practice areas, cities and a budget.
Build
Campaigns, ad copy, landing pages, call tracking and conversion tracking, all set up before spend starts.
Launch and tighten
We review search terms weekly, block irrelevant clicks and shift budget toward what produces qualified calls.
Report and improve
Monthly reporting ties spend to consultations and signed cases, then sets next month's priorities.
Rules and ethics
Lawyer advertising rules and client confidentiality
Legal advertising is regulated. State and provincial bar rules, such as ABA Model Rule 7.1 on communications about a lawyer's services in the US, limit misleading claims. Platforms also add their own policies for legal ads.
We write ads and pages to avoid claims that rules commonly restrict, like guaranteed outcomes. Your firm stays responsible for approving all copy against your jurisdiction's rules. We also keep intake data private and use call recording only where it is lawful and disclosed.
Why LeadGulls
Why law firms choose LeadGulls
- We measure cases, not just leads. Reporting follows calls and forms through to booked consultations and signed cases.
- Paid and AI search under one team. Google Ads, Local Services Ads, Meta Ads, ChatGPT Ads and AI SEO.
- No guarantees we can't keep. We don't promise rankings or case volume, and we show what changed in every report.
- Proof you can check. Browse our case study library for campaign figures with reporting windows.
- Built for Canada, the US and the UK. Ad products and rules differ by market, and we plan for that.
Questions we hear
Lawyer PPC FAQ
What does a PPC agency for lawyers do?
It plans, builds and manages paid campaigns on Google, Local Services Ads and Meta, then tracks calls and forms through to signed cases.
How much does lawyer PPC cost?
Two costs: the ad spend paid to the platforms, and the agency management fee. Click costs vary widely by practice area and city. We confirm scope and fees in writing after a free audit.
Do you guarantee cases or rankings?
No. Auction prices, competition and case quality change. We report what the account produces and what we changed.
Do you follow bar advertising rules?
We write ads and pages to avoid claims that rules commonly restrict, such as guarantees of outcomes. Your firm stays responsible for approving all copy against your jurisdiction's rules.
How do you measure results?
Cost per qualified call or form, then consultations booked and cases signed, by campaign, using call tracking and your intake data.
Which law firms is this a fit for?
Solo attorneys and firms with a live website, a clear intake process and a practice area worth advertising for.
Start with an audit
Get a free review of your law firm's PPC
We'll look at your ads, landing pages and tracking and tell you where spend is leaking.
Definition
What is a PPC agency for lawyers?
A PPC agency for lawyers is a team that plans, builds and manages paid advertising for law firms. Accounts are structured by practice area and city. The work covers Google Ads, Local Services Ads, ChatGPT Ads and Meta Ads, negative keywords that screen out irrelevant clicks, landing pages, and call tracking that follows spend through to consultations booked and cases signed, within the advertising rules that govern lawyer marketing. At LeadGulls, that work is led by Ahmet Dogan, CEO of LeadGulls Digital Marketing Agency, for law firms in Canada, the United States and the United Kingdom.
