Roofing PPC Agency Trusted by 50+ Roofers
We run Google and Meta PPC ads for roofing contractors across the US, Canada, UK and Ireland. Below is a live campaign — not a case study from 2026, not a hypothetical.
We respond within one business day.
Roofing demand moves in spikes, not seasons
A wind event hits New Jersey on a Tuesday. By Thursday, search volume for "emergency roof repair" is up four times over baseline, then it's gone within ten days. Bid the same on Tuesday and the following month and you'll either miss the spike or overpay for searches that have gone cold.
Insurance-claim leads and out-of-pocket replacement leads aren't the same buyer either. One wants a contractor who'll handle the adjuster. The other is price-shopping over three months. We've built separate campaign structures for each — same client, different funnel.
Roofing Demand Moves in Spikes — Your Campaign Structure Should Too
A wind event hits New Jersey on a Tuesday. By Thursday, search volume for "emergency roof repair" is up four times over baseline, then it's gone within ten days. Bid the same on Tuesday and the following month and you'll either miss the spike or overpay for searches that have gone cold.
Insurance-claim leads and out-of-pocket replacement leads aren't the same buyer. We build separate campaign structures for each — same client, different funnel.
Book Your Free PPC AuditToronto Roofing Group — live Meta PPC campaign data
Six creative variants ran simultaneously against the same audience and budget pool. The spread in cost-per-lead — from $23.50 to $42.96 — came down to one variable: the ads with a clear roofline against open sky out-pulled the ones shot from ground level looking up. Roofline-forward creative read as "finished work" faster in a scrolling feed.
| Ad | Results | Reach | Frequency | Cost per Lead | Amount Spent |
|---|---|---|---|---|---|
| New Leads Ad – Copy 4 | 11 | 5,443 | 1.87 | $41.00 | $451.01 |
| New Leads Ad – Copy | 7 | 1,842 | 1.92 | $34.98 | $244.86 |
| New Leads Ad – Copy 4 | 5 | 2,216 | 1.74 | $42.96 | $214.78 |
| New Leads Ad – Copy 6 | 1 | 413 | 1.53 | $30.04 | $30.04 |
| New Leads Ad – Copy | 1 | 290 | 1.34 | $23.50 | $23.50 |
| New Leads Ad | — | 23 | 1.22 | — | $1.85 |
Leads That Turn Into Booked Roof Jobs
Six creative variants ran against the same audience and budget pool. Cost-per-lead spread from $23.50 to $42.96 — roofline-forward creative against open sky out-pulled ground-level shots in a scrolling feed.
We rotated budget away from losing variants within five days rather than waiting for statistical significance — holding a losing ad during a storm window costs roofing clients real lead volume.
Book Your Free PPC AuditAhmet Dogan talks PPC management
Four podcast episodes where our CEO breaks down how we actually manage paid campaigns for roofers and contractors — not the highlight reel, the operational decisions. Streamed on Spotify, Amazon Music, and Apple Podcasts.
Advanced Techniques to Analyze Google Ads and Facebook Ads Results
Market Like a Genius with Ahmet Dogan
If your Google Ads dashboard shows strong ROAS but your real revenue tells a different story, this episode explains why — attribution, segmentation, and incrementality for high-spend accounts.
I Blew $25,000 on Google Ads—and Discovered a Crazy Hack to Cut Cost per Conversion by Nearly 50%
Market Like a Genius with Ahmet Dogan
Real campaign data from competitive US and Canadian markets: why broad Search alone bleeds budget today, how LeadGulls restructured accounts for lower CPA, and where Meta, Display, and AI SEO fit in the stack.
The Future of Contractor Marketing and Home Improvement Lead Generation in the Era of AI
Market Like a Genius with Ahmet Dogan
AI is reshaping contractor marketing right now — not in theory, but in live roofing, HVAC, kitchen, cabinet, and flooring accounts. Five shifts from Google AI Overviews to AI SMS qualification that books at eight times manual follow-up.
5 Contractor Marketing Strategies to Generate High-Intent Leads in 2026
Market Like a Genius with Ahmet Dogan
Most contractor marketing optimizes for lead volume — not lead quality. How to capture homeowners who have already decided to hire: campaign structure, Google LSAs, landing pages, reputation, and search-intent content.
Do you want to generate high-intent roofing leads on Google and Meta?
Get Free PPC AuditFrom roofing PPC audit to live ad campaigns in 2 weeks
No discovery call before you've seen something concrete. We pull your roofing ad accounts or your competitors' ad activity first, then talk.
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Audit your current spend
We pull 90 days of account history if you're already running ads, or competitor ad activity in your service area if you're not. Takes about three business days.
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Split storm and proactive demand
Separate campaigns for emergency/insurance-claim searches and proactive replacement searches. Different keywords, different ad copy, different bid strategy.
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Launch with 4–6 creative variants
Not one ad set guessing. We test roofline angles, copy length, and CTA framing simultaneously against the same budget pool.
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Cut losers inside the first week
We don't wait for "statistical significance" on a five-day storm spike. Budget moves to the winning variant as soon as the signal is clear.
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Report cost-per-lead, not impressions
Monthly reporting shows what each lead actually cost, broken out by campaign type — not a vanity reach number.
From Roofing PPC Audit to Live Campaigns in 2 Weeks
No discovery call before you've seen something concrete. We pull 90 days of account history — or competitor ad activity in your service area if you're not running ads yet — then talk through what to fix.
Storm and proactive demand get separate campaigns, 4–6 creative variants launch together, and losers get cut in the first week. Monthly reporting shows cost-per-lead by campaign type — not vanity reach.
Book Your Free PPC AuditWhich PPC advertising platform is best for your roofing company?
Google Search differs from Meta in that it catches people actively typing "roof leak repair near me" — high intent, higher CPC. Meta differs from Google in that it reaches homeowners before they've started searching, which works better for proactive replacement campaigns than for storm-emergency response.
| Factor | Google Search | Meta Ads | LeadGulls Approach |
|---|---|---|---|
| Best for | Active emergency searches | Proactive replacement awareness | Run both, budget split by intent type |
| Typical CPC range | Higher, intent-driven | Lower, volume-driven | Bid storm keywords aggressively, replacement keywords steadily |
| Storm responsiveness | Fast — can launch same day | Slower creative approval cycle | Pre-approved storm creative sits ready before season starts |
| Reporting signal | Search term data | Frequency and reach data | Watch Meta frequency ceiling near 1.9 closely |
Google, Meta & ChatGPT — Built for Roofing Lead Intent
Google Search catches "roof leak repair near me." Meta reaches homeowners before they start searching — better for proactive replacement than storm response. ChatGPT Ads covers the growing AI-assisted contractor research path.
Every channel runs with separate storm and replacement tracks, call tracking on every ad group, and roofline-forward creative — not one blended account guessing at intent.
Book Your Free PPC AuditGoogle Search Ads for Roofers
Emergency and proactive keyword campaigns kept separate, with storm-trigger ad groups pre-built and paused until activated.
- Negative keyword lists built from roofing-specific search terms
- Call tracking on every ad group
- Insurance-claim landing pages separate from cash-pay pages
Meta Lead Ads for Roofers
Native lead forms, not website redirects — fewer drop-offs on mobile, which is most of this audience.
- 4–6 creative variants tested per launch
- Roofline-forward creative prioritized over ground-level shots
- Frequency capped before performance degrades
ChatGPT Ads for Roofers
We're an early ChatGPT Ads agency partner, placing roofing offers in front of homeowners during AI-assisted contractor research.
- Structured offer data formatted for AI shopping surfaces
- Tested alongside Search and Meta, not as a standalone channel
Lead Generation Campaigns
We set up and manage lead generation ad campaigns for fooring companies using advanced level PPC optimization strategies.
- Target serious buyers, not tire-kickers
- Dominate your local roofing market
We've watched a five-day storm spike disappear before the testing period was "supposed" to end
Most agencies run roofing the same way they run plumbing or HVAC accounts. We've seen this pattern dozens of times: a wind event creates demand, the agency's standard 14-day testing window runs its course, and by the time a "winning ad" is declared, the spike that generated it is over. Built before launch. Not after.
If your primary objection is working with an agency that hasn't actually run roofing accounts — fair. The Toronto Roofing Group table above is a live account, not a portfolio slide. Ask to see the account directly during your audit call.
Book your free PPC audit
We pull your roofing ad account or your local competitors' ad activity and tell you what we'd change. No retainer required to see it.
Book Your Free PPC AuditWe respond within one business day.
Common questions
How fast can a roofing PPC campaign launch after a storm?
If creative and keyword groups are pre-approved before storm season, Google Search ads can go live the same day a weather event hits. Meta campaigns take longer due to ad review, which is why we prep storm-response creative in advance rather than building it reactively.
What's a realistic cost per lead for roofing PPC?
It varies by market and intent type, but the Toronto Roofing Group account above ranged from $23.50 to $42.96 per lead across six variants run in the same period. Insurance-claim campaigns typically cost more per lead than proactive replacement campaigns.
Do you separate insurance-claim leads from cash-pay leads?
Yes. They're different buyers with different objections, so they get separate ad groups, separate landing pages, and separate bid strategies rather than one generic "get a quote" funnel.
Is ChatGPT Ads worth running alongside Google and Meta for roofing?
It's early, but homeowners are increasingly asking AI assistants for contractor recommendations before opening a search engine. We run it as a supplementary channel tested against Search and Meta performance, not a replacement for either.
What happens during the free audit?
We pull 90 days of your existing ad account data, or local competitor ad activity if you're not running paid ads yet, and show you specifically what we'd change. There's no retainer required to see the audit.
Service regions
In the United States, roofing campaigns run across local market regulations governing contractor advertising claims, with insurance-related ad copy reviewed against state-level licensing disclosure requirements before launch.
In Canada, campaigns for roofing contractors in Ontario and beyond follow Competition Bureau guidance on advertising claims, particularly around pricing and warranty language used in Meta and Google creative.
In the United Kingdom, roofing ad copy is reviewed against Advertising Standards Authority rules on substantiated claims, especially for emergency repair pricing and guarantee language.
In Ireland, campaigns follow Advertising Standards Authority for Ireland codes on comparative and price-based advertising claims for home services contractors.