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CenStone Countertops Toronto Google Ads Case Study
CenStone Countertops Toronto engaged LeadGulls to generate homeowner leads through Google Ads, targeting customers actively searching for countertop products and installation services in the Toronto area.
The campaign generated 127,446 impressions and 5,007 clicks, for a click-through rate of 3.93% at an average cost per click of $2.31. This drove 324 conversions at a 6.14% conversion rate, resulting in a cost of $35.73 per conversion on total spend of $11,575.22.
The 6.14% conversion rate is notably strong for a search campaign, indicating tight alignment between ad targeting and search intent — with the resulting sub-$36 CPL representing efficient lead generation relative to typical home-improvement search costs.
Total spend: $11,575.22. Total conversions: 324. Cost per conversion: $35.73.