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Google Ads case study
Icon Cabinet Google Ads Case Study
Icon Cabinet engaged LeadGulls to generate homeowner leads through Google Ads, targeting customers actively searching for cabinet products and services.
Over the most recent 30-day period (June 6 – July 5, 2026), the campaign drove 1,080 clicks and 35 conversions at a cost of $84.52 per conversion, for total spend of $2,960.
Click volume held relatively steady throughout the window, generally ranging between 30–45 clicks per day, while conversions were more variable — spiking as high as ~48 in a single day and dropping to zero on several low-activity days.
This pattern suggests conversion volume is more sensitive to day-of-week or intent timing than raw traffic volume, and points to an opportunity to tighten targeting around the higher-converting days and segments to bring cost per conversion down from search's current 35 leads at $84.52 CPL, a notably higher cost than the $13–$55 CPL range seen across the Meta lead-gen campaigns.
Total spend: $2,960. Total conversions: 35. Cost per conversion: $84.52.