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Google Ads case study
One Stop Remodeling Google Ads Case Study
One Stop Remodeling engaged LeadGulls to generate homeowner leads through Google Ads, running campaigns across their core service lines — countertops and full remodel — supported by conversion tracking for form submissions and calls from ads.
Since campaign launch (November 7, 2025 – July 6, 2026), the account has generated 302 conversions from 151,445 impressions, at a cost of $69.40 per conversion, for total spend of $20,957.55.
Conversion activity was driven primarily by the countertops and remodel campaigns, which traded the lead position throughout the period depending on seasonal demand and creative refreshes — countertops produced the two highest single-day conversion spikes early in the campaign, while remodel saw its strongest day later in the window. A smaller volume of leads came through direct calls from ads and the success page conversion tag, rounding out a diversified lead flow rather than dependence on a single channel.
Total spend: $20,957.55. Total conversions: 302. Cost per conversion: $69.40.