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Google Ads case study
Solary Google Ads Case Study
Solary engaged LeadGulls to generate leads through Google Ads, running two active campaigns tracked across a full lifetime window (January 2 – July 6, 2026).
Over this period, the account generated 197,890 impressions and 92 conversions at a conversion rate of 0.67%, with a cost per conversion of CA$78.57 on total spend of CA$7,228.22.
Conversion activity was consistent throughout the campaign window, with no single period dominating lead flow — daily conversions fluctuated steadily rather than concentrating around a specific spike, suggesting stable, ongoing demand rather than seasonal or one-off surges.
This consistency provides a reliable baseline for testing further optimizations aimed at improving the current 0.67% conversion rate.
Total spend: CA$7,228.22. Total conversions: 92. Cost per conversion: CA$78.57.