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Meta Ads case study
One Stop Remodeling Meta Ads Case Study
One Stop Remodeling, a home remodeling company serving the Maryland area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core service offerings.
Campaigns were structured around value-driven and creative-led messaging, with separate ad sets tested to allow budget allocation based on actual lead cost rather than blended averages. Price-focused creative was tested against image-led and broad audience formats to identify the most efficient path to conversion.
The two primary active ad sets — Price Beat and Images Demog — generated a combined 504 website leads at an average cost of approximately $37.13 per lead, reaching over 119,000 unique users across the campaign window (June 2023 – July 2026).
The Price Beat ad set alone reached 70,766 people and produced 334 leads at $30.83 CPL, making it the clear top performer across all tested formats. The Images Demog ad set delivered 170 leads at $47.94 CPL across 48,419 in reach.
Lower-volume ad sets including Images Broad, Best Deal, and Profit were paused or turned off after failing to reach sufficient conversion volume to exit the learning phase at an acceptable cost per lead.
Total spend across all ad sets: ~$20,109. Active ad set CPL: sub-$31.