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RTG Cabinets Houston Meta Ads Case Study
RTG Cabinets Houston, a kitchen and bathroom cabinet retailer serving the Houston metro area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core product categories.
Campaigns were structured by service type — cabinets, bathroom, reno, and construction — with separate ad sets per category to allow budget allocation based on actual lead cost rather than blended averages. Image-led creative was tested against standard formats within the cabinets category.
The two active cabinet-focused ad sets generated a combined 739 website leads at an average cost of $27.54 per lead, reaching over 190,000 unique users across the campaign window (June 2025 – July 2026).
The image-led cabinet ad set alone reached 115,355 people and produced 390 leads at $27.67 CPL. The standard cabinets ad set delivered 349 leads at $27.40 CPL across 75,745 in reach.
Lower-volume categories including bathroom and construction were paused after failing to reach sufficient conversion volume to exit the learning phase at an acceptable cost per lead.
Total spend across all ad sets: ~$21,122. Active ad set CPL: sub-$28.