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Premier Craft Interlock Meta Ads Case Study
Premier Craft Interlock and Landscaping, a hardscaping and landscape design company, engaged LeadGulls to generate homeowner leads through Meta advertising for interlock, patio, and landscaping installation services.
Campaigns were structured across five ad sets to test creative and audience variations, allowing budget to shift toward whichever combination produced the lowest cost per lead rather than relying on a single blended approach.
The two top-performing ad sets generated a combined 297 website leads at a blended cost of $24.05 per lead, reaching over 109,000 unique users. The strongest ad set alone reached 77,416 people and produced 235 leads at $23.34 CPL. A second ad set delivered 62 leads at $26.12 CPL across 31,961 in reach.
A third ad set added meaningful reach and efficiency, generating 34 leads at $23.19 CPL across 18,844 people reached — in line with the top performers and reinforcing that the winning creative and audience combination scaled consistently across ad sets.
One lower-volume ad set was paused after producing only 4 leads at $54.70 CPL across 5,589 in reach — more than double the cost of the top performers, signaling it failed to find an efficient audience. A fifth ad set saw no spend and no leads, having been paused before exiting the learning phase.
Total spend across active ad sets: ~$8,113. Blended CPL across all lead-generating ad sets: $24.22. Top ad set CPL: $23.19–$23.34.