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Zen Kitchens Meta Ads Case Study
Zen Kitchens, a kitchen remodeling company serving the New Jersey area, engaged LeadGulls to generate homeowner leads through Meta advertising across their core service categories.
Campaigns were structured by service type — construction, renovation, and location — with multiple ad sets per category to allow budget allocation based on actual lead cost rather than blended averages. Audience segmentation and scheduling were tested across ad sets within each category to identify the most efficient path to conversion.
The top two construction-focused ad sets generated a combined 60 website leads at an average cost of approximately $40.20 per lead, reaching over 22,000 unique users.
The strongest performing construction ad set delivered 31 leads at $31.89 CPL across 10,540 in reach, while the second construction ad set produced 29 leads at $49.07 CPL across 11,676 in reach.
The renovation category contributed an additional 20 leads across its active ad sets, with the top renovation ad set delivering 16 leads at $37.51 CPL across 4,534 in reach.
Lower-volume ad sets within the construction, renovation, and location categories showed diminishing returns at higher cost per lead thresholds — ranging from $52.99 to $84.96 CPL — and are candidates for consolidation or creative refresh to exit the learning phase at an acceptable cost.
Total spend across all ad sets: ~$4,324. Best performing ad set CPL: sub-$32.