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Meta Ads case study
Pine Maple Interlock Meta Ads Case Study
Pine Maple Interlock and Landscaping engaged LeadGulls to generate homeowner leads through Meta advertising for interlock and landscaping installation services. Seven campaigns were run over the reporting window, with multiple ad creative variations tested within each to identify the strongest performers before consolidating spend.
Across all ad variations tested, the account generated 668 total website leads from over 266,000 in combined reach, at a blended cost of $17.60 per lead — with spend concentrated on the two currently active ad variations.
The two currently active ads generated a combined 145 leads at a blended $22.14 CPL, reaching 77,582 people. The stronger of the two produced 88 leads at $21.99 CPL across 45,241 in reach; the second delivered 57 leads at $22.38 CPL across 32,341 in reach.
Several earlier ad variations — since turned off after their campaigns or ad sets concluded — outperformed on cost per lead, most notably one variation that produced 197 leads at $13.12 CPL across 56,662 in reach, and another delivering 156 leads at $14.58 CPL across 65,165 in reach. These results were used to inform creative direction for subsequent campaigns.
Total spend across all tested ad variations: ~$11,755. Blended CPL across the full account: $17.60. Currently active ad CPL: $21.99–$22.38.