Home · Case Studies · Google Ads
Google Ads case study
RTG Cabinets Houston Google Ads Case Study
RTG Cabinet Houston engaged LeadGulls to generate homeowner leads through Google Ads, running a Performance Max campaign ("RTG Contractors Wholesale") optimized for form submissions via a Maximize Conversions bid strategy.
The campaign generated 63,867 impressions and 2,674 clicks, resulting in 4,100 total clicks and engagements at a 6.42% interaction rate. This drove 78 form submission conversions at a 1.90% conversion rate, at a cost of $89.49 per conversion on total spend of $6,980.52 — with an average CTR of 4.19% and average cost per click of $1.70.
The campaign carries a 99.2% optimization score, indicating the account is well-configured within Google's recommended settings, and is currently running with the "Limited by budget" delivery status — suggesting conversion volume could scale further with additional budget allocated to the campaign.
Total spend: $6,980.52. Total conversions: 78. Cost per conversion: $89.49.