LeadGulls helps Toronto-area contractors attract more qualified homeowners, rank higher on Google, and convert website visitors into booked jobs — without wasting budget on tactics that don't work.
From roofing and HVAC to general contracting and landscaping, our online marketing strategies are tailored specifically to how homeowners in the Greater Toronto Area search, compare, and hire.
We optimize your Google Business Profile, build geo-targeted landing pages, and earn authoritative local backlinks so you appear when Toronto homeowners search for contractors near them.
Our contractor-specific PPC campaigns target high-intent keywords across Toronto and the GTA with tightly managed budgets and clear ROI tracking. Every dollar is tied to a lead, not a click.
We build fast, mobile-first contractor websites designed to turn visitors into quote requests — not just visually appealing pages that produce no leads.
In Toronto's competitive trades market, trust wins jobs. We help you systematically collect 5-star reviews and respond professionally to build the credibility homeowners need before calling.
Targeted Facebook and Instagram campaigns that put your before-and-after project photos in front of Toronto homeowners actively researching renovation and contracting work in their neighbourhood.
We don't just generate leads — we help you capture, track, and follow up on every inquiry so nothing falls through the cracks during your busiest seasons.
We don't serve every industry. Our entire focus is online marketing for contractors — which means every strategy we deploy is refined for how the trades industry actually works.
We work exclusively with trades and contracting businesses. Your account manager understands seasonality, licensing, and job-value economics in your specific trade.
We understand the specific neighbourhoods, permit landscape, and competitive dynamics of the Toronto construction market — not generic national strategies.
Monthly reports show you exactly what you paid for, how many leads were generated, and your cost per acquisition — in plain language.
We earn your business every month. Our agreements are straightforward — results keep clients around, not contracts.
"Before LeadGulls, we relied entirely on word-of-mouth. Within four months of working with their team, we had more inbound calls than we could handle during the spring season. They truly understand how to market a contracting business in this city."
Two Toronto contractors. Two channels. Numbers pulled directly from live campaign dashboards — not projections, not averages.
Solar for Ontario Homes · Greater Toronto Area
CA$1.97 average cost-per-click on a Performance Max campaign covering all of Ontario — significantly below the category average for solar and home services keywords. The campaign generated 92 verified conversions from CA$7,228 in spend, producing a cost-per-conversion of CA$78.57 against an average residential solar job value that makes this channel strongly profitable. The campaign was paused at budget cap ("Limited by budget") — not for performance reasons — indicating room to scale with additional daily budget.
Performance Max at CA$50/day reached 197,894 impressions with a 1.85% CTR. Budget constraint, not market saturation, was the limiting factor. Scaling to CA$100/day is projected to proportionally increase conversion volume at the same CA$78.57 cost-per-lead.
Interlocking & Landscaping Contractor · Toronto, ON
All Campaigns · Full Account History
| Campaign | Leads | Spend | Cost / Lead | Impressions |
|---|---|---|---|---|
| Feb 2026 High Performing | 311 | $7,201.98 | $23.16 | 274,196 |
| Sep 13 Old Locs | 74 | $3,018.72 | $40.79 | 99,090 |
| July 2024 | 43 | $1,219.57 | $28.36 | 42,611 |
| August 2024 | 12 | $1,040.62 | $86.72 | 28,442 |
| RTG Campaign | 16 | $857.24 | $53.58 | 22,038 |
| Sept Page View | 283 | $61.16 | $0.22 | 10,564 |
The active February 2026 campaign reduced cost-per-lead from $40.79 (Sep 2023 benchmark) to $23.16 — a 43% improvement — while simultaneously reaching 91,412 unique Toronto-area homeowners. At $80/day budget, the campaign generated 311 website leads, producing an outbound CTR of 1.88% against a 274,196 impression pool. The "High Performing" designation is Meta's algorithmic flag for campaigns outperforming category benchmarks.
These are live account numbers — not case study approximations. Your audit starts with a full review of your current campaign structure.
Book Free Marketing ConsultationWhether you work in the downtown core or service surrounding communities, we build location-specific marketing strategies that reach homeowners in the exact areas you want to grow.
Our contractor marketing campaigns serve businesses throughout Toronto and the GTA. From the Annex to Scarborough, Etobicoke to North York — we know how search behaviour differs by neighbourhood and how to position your business accordingly. If you serve multiple postal codes, we build geo-targeted landing pages and local citation profiles that help you rank in every community you operate in, not just your home base.
We've refined this approach across hundreds of contractor clients to deliver leads faster and more predictably than any other digital marketing method.
We analyse your current online presence, competitor landscape in Toronto, and identify the biggest gaps and quick-win opportunities.
We create a custom digital marketing plan matching your trade, service area, average job value, and growth targets.
Campaigns go live with continuous A/B testing, keyword refinement, and conversion rate improvements in the first 30 days.
Monthly performance reviews and strategic scaling of what's working so your lead flow grows alongside your business.
Ahmet Dogan on Spotify: five website marketing strategies for downtown Toronto remodeling contractors in 2026.
Straightforward answers about contractor digital marketing, timelines, costs, and how we approach the Toronto and GTA market differently.
Most marketing agencies work across many industries and apply generic strategies. LeadGulls focuses exclusively on contractor marketing — our SEO playbooks, ad copy, and funnel structures are built around how homeowners search for and hire contractors in Toronto. We track campaigns against booked jobs, not click volume. That specialization leads to faster results and better ROI.
Paid search campaigns can begin generating qualified leads within the first two to three weeks. SEO and organic strategies typically show meaningful ranking improvements within 60 to 90 days, with compounding results over time. Across our Toronto contractor clients, the average time to first inbound lead from a new campaign is 30 days. We are transparent about timelines from day one so you know exactly what to expect at each phase.
We work with a wide range of contracting trades including roofing, HVAC, plumbing, electrical, landscaping, general contracting, painting, windows and doors, and more. If you are a licensed contractor serving Toronto homeowners, we can build a marketing strategy for your specific trade — including seasonal demand cycles and the average job values typical to your work.
Our packages are customized based on your service area, trade, competition level, and growth targets. We offer flexible options for solo operators and larger contracting companies alike. We always begin with a free audit so you understand the recommended investment and expected return before committing to anything. There are no setup fees on the audit and no lock-in contracts.
Yes — always. Everything we build for you belongs to you. Your Google Ads account, Google Business Profile access, website files, and all content are fully under your ownership from day one. If you ever leave, you take everything with you.
Yes. We serve contractors across the full Greater Toronto Area including Mississauga, Brampton, Markham, Vaughan, Richmond Hill, Oakville, Pickering, and Ajax. For contractors serving multiple municipalities, we build geo-targeted campaigns and separate landing pages for each service area so you rank locally in every community you work in — not just your head office postal code.
From the Founder
Our CEO sat down to walk through the exact patterns that keep well-funded contractor marketing campaigns from translating into consistent job bookings — seasonal blind spots, neighbourhood targeting mistakes, and why most agencies optimize for the wrong metric entirely.
If you are evaluating whether to rebuild your digital marketing strategy or want a sharper frame for what good looks like in the trades space, this episode covers it directly.
Listen on Spotify