Since 2017, the LeadGulls contractor marketing services team has helped Toronto-area contractors generate high-quality leads, rank higher on Google, and turn website visitors into booked jobs—while significantly reducing their cost per lead.
As a full-service contractor marketing agency, we provide website design, lead generation, Local Services Ads (LSA), PPC management, SEO, AI SEO, Google Ads, Meta Ads, and ChatGPT Ads—all under one roof.
From roofing and HVAC to general contracting and landscaping, our construction internet marketing strategies are tailored to how homeowners across the Greater Toronto Area search online, compare businesses, and hire contractors.
We optimize your Google Business Profile, build geo-targeted landing pages, and earn authoritative local backlinks so you appear when Toronto homeowners search for contractors near them.
Our contractor-specific PPC campaigns target high-intent keywords across Toronto and the GTA with tightly managed budgets and clear ROI tracking. Every dollar is tied to a lead, not a click.
We build fast, mobile-first contractor websites designed to turn visitors into quote requests — not just visually appealing pages that produce no leads.
In Toronto's competitive trades market, trust wins jobs. We help you systematically collect 5-star reviews and respond professionally to build the credibility homeowners need before calling.
Targeted Facebook and Instagram campaigns that put your before-and-after project photos in front of Toronto homeowners actively researching renovation and contracting work in their neighbourhood.
We don't just generate leads — we help you capture, track, and follow up on every inquiry so nothing falls through the cracks during your busiest seasons.
We manage and optimize your Google Local Services Ads campaigns so your contracting business appears at the top of Google when homeowners are actively searching for trusted local professionals. We focus on improving your ranking, increasing qualified calls, and maximizing your budget with the right service areas, categories, and lead settings.
Our AI SEO team optimizes your online presence so your contracting business gets discovered in AI-powered search results across platforms like ChatGPT, Google AI Overviews, and other emerging search experiences. Our strategies help increase your visibility when homeowners ask AI tools for contractor recommendations, services, and local providers.
We help contractors build a stronger online presence and generate more opportunities through targeted social media marketing. From engaging content to paid advertising campaigns, we create strategies that showcase your projects, build trust with homeowners, and keep your brand top of mind.
We create professional, high-converting visual content that helps contractors showcase their work, build trust with homeowners, and stand out from competitors online. From project walkthroughs to before-and-after transformations, we produce content designed to generate engagement and drive more leads.
We manage high-performance PPC campaigns designed to generate qualified leads and maximize your advertising budget. Our team builds, optimizes, and scales campaigns across Google Ads and paid platforms to help contractors reach homeowners actively searching for their services.
We help contractors reach more homeowners through targeted Pinterest and Yelp advertising campaigns. By showcasing your projects, services, and customer reviews, we create additional lead channels that drive brand awareness and connect you with homeowners ready to start their next project.
Reach homeowners before they actively search for a contractor through engaging YouTube video campaigns. Our Demand Generation strategies build brand awareness, create demand, and position your company as the trusted choice when homeowners are ready to start a project.
Keep your brand in front of homeowners who have already shown interest in your services. Our retargeting campaigns reconnect with website visitors, past leads, and engaged audiences to increase conversions and turn missed opportunities into booked estimates.
Turn more inquiries into booked appointments with a structured lead management system designed around speed, follow-up, and conversion. We help optimize the process from the first customer interaction to the scheduled estimate so valuable leads don't get lost.
Create consistent touchpoints with leads and customers through automated email and SMS marketing campaigns. Our strategies help nurture prospects, recover missed opportunities, and increase repeat business by delivering the right message at the right time in Toronto.
Convert more leads into signed contracts with a proven sales process built for contractor businesses. We analyze your sales journey, identify conversion gaps, and optimize your follow-up, estimate presentations, and closing strategies to help you win more jobs from the leads you already generate.
Get your Toronto construction business discovered in the next generation of search with ChatGPT advertising strategies designed to reach homeowners through AI-powered recommendations and conversations. We optimize your brand presence, content, and campaigns to help you capture demand as customers increasingly use AI tools to find local services.
Our digital marketing agency`s main focus is marketing services for contractors — which means every internet marketing strategy we deploy is refined for how the construction industry actually works in the Greater Toronto Area.
We work exclusively with trades and contracting businesses. Your account manager understands seasonality, licensing, and job-value economics in your specific trade.
We understand the specific neighbourhoods, permit landscape, and competitive dynamics of the Toronto construction market — not generic national strategies.
Monthly reports show you exactly what you paid for, how many leads were generated, and your cost per acquisition — in plain language.
We earn your business every month. Our agreements are straightforward — results keep clients around, not contracts.
"Really happy with LeadGulls. We tried a few different marketing companies before and didn't get much out of them. LeadGulls actually knows contractors and helped us bring in better leads. They're easy to deal with, answer questions quickly, and they know what they're doing. Glad we found them."LeadGulls
"We gave LeadGulls a try because our ads were getting expensive and we weren't happy with the leads coming in. They helped us bring the cost down and get more people reaching out for landscaping projects. They know the contractor space and actually look at what's working instead of just letting campaigns run. Easy team to work with and we've been happy with the results."LeadGulls
"We were having issues with getting too many leads that didn't go anywhere. LeadGulls helped us clean up our marketing and start getting more serious customers reaching out. The quality of the leads has improved a lot, and we're not wasting as much time chasing people who aren't ready to move forward. Good team, good communication, and they know contractors."LeadGulls
Two Toronto contractors. Two internet marketing channels. Real PPC advertising performance data pulled directly from live Google Search Ads and Meta Ads lead generation campaign dashboards—not projections, estimates, or industry averages.
CA$1.97 average cost-per-click on a Performance Max campaign covering all of Ontario — significantly below the category average for solar and home services keywords. The campaign generated 92 verified conversions from CA$7,228 in spend, producing a cost-per-conversion of CA$78.57 against an average residential solar job value that makes this channel strongly profitable. The campaign was paused at budget cap ("Limited by budget") — not for performance reasons — indicating room to scale with additional daily budget.
Performance Max at CA$50/day reached 197,894 impressions with a 1.85% CTR. Budget constraint, not market saturation, was the limiting factor. Scaling to CA$100/day is projected to proportionally increase conversion volume at the same CA$78.57 cost-per-lead.
Interlocking & Landscaping Contractor · Toronto, ON
All Campaigns · Full Account History
| Campaign | Leads | Spend | Cost / Lead | Impressions |
|---|---|---|---|---|
| Feb 2026 High Performing | 311 | $7,201.98 | $23.16 | 274,196 |
| Sep 13 Old Locs | 74 | $3,018.72 | $40.79 | 99,090 |
| July 2024 | 43 | $1,219.57 | $28.36 | 42,611 |
| August 2024 | 12 | $1,040.62 | $86.72 | 28,442 |
| RTG Campaign | 16 | $857.24 | $53.58 | 22,038 |
| Sept Page View | 283 | $61.16 | $0.22 | 10,564 |
The active February 2026 campaign reduced cost-per-lead from $40.79 (Sep 2023 benchmark) to $23.16 — a 43% improvement — while simultaneously reaching 91,412 unique Toronto-area homeowners. At $80/day budget, the campaign generated 311 website leads, producing an outbound CTR of 1.88% against a 274,196 impression pool. The "High Performing" designation is Meta's algorithmic flag for campaigns outperforming category benchmarks.
These are live account numbers — not case study approximations. Your audit starts with a full review of your current campaign structure.
Book Free Marketing ConsultationPine Maple Interlock and Landscaping partnered with LeadGulls to generate high-intent homeowner leads for interlock installation and landscaping services through Meta advertising. The campaign focused on reaching local homeowners, testing multiple creative angles, and identifying the most cost-effective ads to maximize lead volume.
Before working with LeadGulls, Pine Maple Interlock and Landscaping was paying approximately $68 per website lead, making it difficult to scale homeowner acquisition profitably. The challenge was to reduce the cost per lead while maintaining lead quality and building a predictable lead generation system.
To achieve this, LeadGulls launched and tested seven Meta advertising campaigns with multiple ad creative variations. Each variation was analyzed based on lead volume, reach, and cost efficiency to identify the strongest-performing combinations before reallocating budget toward the best opportunities.
Through continuous testing and optimization, LeadGulls generated 668 total website leads from more than 266,000 homeowner impressions/reach, achieving a blended cost per lead of just $17.60 across all tested campaigns.
The two currently active ad variations generated 145 leads at a blended $22.14 CPL, reaching 77,582 people. The top-performing active ad delivered 88 leads at $21.99 CPL, while the second generated 57 leads at $22.38 CPL.
Additional campaign testing identified even stronger-performing creative opportunities, including one variation that generated 197 leads at $13.12 CPL and another that produced 156 leads at $14.58 CPL. These insights were used to refine future campaigns, improve budget allocation, and create a scalable Meta advertising strategy.
A significant reduction in lead acquisition costs while building a scalable homeowner lead generation system for a growing landscaping company.
CenStone Countertops Toronto partnered with LeadGulls to generate qualified homeowner leads through Google Ads by targeting customers actively searching for countertop products, replacements, and installation services throughout the Toronto area.
Before working with LeadGulls, CenStone Countertops Toronto was paying approximately $73 per lead, making it difficult to scale customer acquisition while maintaining a profitable marketing budget.
The goal was to create a more efficient Google Ads campaign that reached homeowners with strong buying intent, improved conversion performance, and lowered the overall cost of generating new countertop installation leads.
LeadGulls created and optimized a Google Search Ads campaign focused on capturing homeowners actively looking for countertop solutions. By refining keyword targeting, improving campaign structure, and optimizing for conversions, the campaign generated qualified leads at a significantly lower acquisition cost.
The campaign generated 127,446 impressions and 5,007 clicks, achieving a 3.93% click-through rate with an average cost per click of $2.31. This resulted in 324 conversions at a 6.14% conversion rate, producing a cost per conversion of $35.73 with a total ad spend of $11,575.22.
LeadGulls reduced CenStone Countertops Toronto's cost per lead from $73 to $35.73, achieving a 51% reduction in lead acquisition costs while generating hundreds of homeowner inquiries.
A scalable Google Ads lead generation campaign that helped CenStone Countertops Toronto generate more homeowner opportunities while cutting the previous cost per lead by more than half.
Whether you work in the downtown core or service surrounding communities, we build location-specific marketing strategies that reach homeowners in the exact areas you want to grow.
LeadGulls` contractor marketing campaigns serve businesses throughout Toronto and the GTA. From the Annex to Scarborough, Etobicoke to North York — we know how search behaviour differs by neighbourhood and how to position your business accordingly. If you serve multiple postal codes, we build geo-targeted landing pages and local citation profiles that help you rank in every community you operate in, not just your home base.
Who We Help
LeadGulls is a contractor marketing agency serving home service and construction companies across the Greater Toronto Area and the rest of Ontario. Below is where our current experience runs deepest.
Builders & New Construction
Renovation & Remodeling
Roofing & Building Envelope
Mechanical, Electrical & Energy
Concrete, Masonry & Paving
Landscaping & Outdoor Living
Flooring & Interior Finishes
Windows, Doors & Glazing
Waterproofing, Insulation & Restoration
Smart Home & Security
This is a snapshot of the industries we're actively running campaigns for right now across Toronto and Ontario — it's not the whole list. We also have dedicated landscaping marketing, window and door marketing, and electrician marketing programs. If your trade isn't listed, get in touch — we'll tell you plainly whether we have relevant experience, or whether we're not the right fit.
We've refined this lead generation marketing approach across hundreds of Toronto, Ontario contractor clients to deliver leads faster and more predictably than any other digital marketing method.
We analyse your current online presence, competitor landscape in Toronto, and identify the biggest gaps and quick-win opportunities.
We create a custom digital marketing plan matching your trade, service area, average job value, and growth targets.
Campaigns go live with continuous A/B testing, keyword refinement, and conversion rate improvements in the first 30 days.
Monthly performance reviews and strategic scaling of what's working so your lead flow grows alongside your business.
Straightforward answers about contractor digital marketing, timelines, costs, and how we approach the Toronto and GTA market differently.
Most marketing agencies work across many industries and apply generic strategies. LeadGulls focuses exclusively on contractor marketing — our SEO playbooks, ad copy, and funnel structures are built around how homeowners search for and hire contractors in Toronto, Ontario. We track campaigns against booked jobs, not click volume. That specialization leads to faster results and better ROI.
Paid search campaigns can begin generating qualified leads within the first two to three weeks. SEO and organic strategies typically show meaningful ranking improvements within 60 to 90 days, with compounding results over time. Across our Toronto contractor clients, the average time to first inbound lead from a new campaign is 30 days. We are transparent about timelines from day one so you know exactly what to expect at each phase.
We work with a wide range of contracting trades including roofing, HVAC, plumbing, electrical, landscaping, general contracting, painting, windows and doors, and more. If you are a licensed contractor serving Toronto homeowners, we can build a marketing strategy for your specific trade — including seasonal demand cycles and the average job values typical to your work.
Our packages are customized based on your service area, trade, competition level, and growth targets. We offer flexible options for solo operators and larger contracting companies alike. We always begin with a free audit so you understand the recommended investment and expected return before committing to anything. There are no setup fees on the audit and no lock-in contracts.
Yes — always. Everything we build for you belongs to you. Your Google Ads account, Google Business Profile access, website files, and all content are fully under your ownership from day one. If you ever leave, you take everything with you.
Yes. We serve contractors across the full Greater Toronto Area including Mississauga, Brampton, Markham, Vaughan, Richmond Hill, Oakville, Pickering, and Ajax. For contractors serving multiple municipalities, we build geo-targeted campaigns and separate landing pages for each service area so you rank locally in every community you work in — not just your head office postal code.
From the Founder
Our CEO sat down to walk through the exact patterns that keep well-funded contractor marketing campaigns from translating into consistent job bookings — seasonal blind spots, neighbourhood targeting mistakes, and why most agencies optimize for the wrong metric entirely.
If you are evaluating whether to rebuild your digital marketing strategy or want a sharper frame for what good looks like in the trades space, this episode covers it directly.
Listen on Spotify