Who You Hire
Ahmet Dogan — consultant, agency founder, and a specialist in your industry.
Definition
What is a construction marketing consultant?
A construction marketing consultant helps construction companies attract more clients, win more projects, and grow their businesses through targeted marketing strategies. They improve online visibility, generate qualified leads, optimize websites, manage Google Ads, strengthen local SEO, and help contractors get discovered on Google and ChatGPT by potential customers actively searching for their services.
Ahmet Dogan's Track Record
1.8M
High-quality leads generated through strategic digital marketing campaigns, converting prospects into loyal customers for businesses worldwide.
$24M
Spent on Meta & Google Ads campaigns, driving qualified leads and maximizing ROI for our clients across multiple industries.
10K+
Creative advertising videos produced, delivering compelling visual content that drives engagement and conversions across all platforms.
125K+
SEO keywords generated and optimized, helping businesses achieve top rankings on Google and dominate their market presence.
120+
Website pages designed across 120+ custom websites, strengthening businesses' digital presence and delivering exceptional user experiences.
The Difference
Construction Marketing Leaks Money in Three Predictable Places
The same budget, two very different jobs in the pipeline.
With generalist marketing
- Generic keywords nobody types when they need a crew
- Leads dropped straight on the estimator’s desk
- One channel, one season, no follow-up in between
- Reports full of impressions and clicks
- A new agency every eighteen months
With this consultant
- Messaging built around how owners actually hire
- Follow-up that survives a long sales cycle
- A channel mix planned against your backlog
- Reporting built on cost per signed contract
- One plan, tuned while the crews are working
The Person
Ahmet Dogan, Not a Generalist
Four facts that decide whether a consultant is worth your budget.
Construction Is the Home Turf
Roofing, concrete, remodeling, solar, windows and doors — the trades that build everything else are where Ahmet’s playbooks, research, and client work live.
The AI Advertising Edge
An official OpenAI partner for ChatGPT ads, with the badge issued and verified by OpenAI — early positions in the channel your competitors have not heard of yet.
The Research Behind the Advice
Host of the Market Like a Genius podcast and author of published research on AI advertising. The thinking is written down, not improvised.
Agencies Learn From Him Too
Ahmet trains other digital marketing agencies in advanced campaign management. The frameworks teaching the industry are the ones running your account.
Will we work with Ahmet personally?
Yes. Consultations, plans, and strategy calls are with him. Every call includes the person who will actually run the work.
Expect a reply the same business day.
You would not pour a slab without plans. Stop buying marketing without them.
Every engagement starts with the economics: what a signed job is worth, what a lead may cost, and which channels deserve the next dollar.
Free. Direct with Ahmet.
The Role
What a Construction Marketing Consultant Is Hired to Fix
A construction marketing consultant decides where the next marketing dollar goes, what the message says, and how success is scored — before any campaign is switched on.
Most construction businesses do not have a traffic problem. They have a clarity problem: the wrong words on the page, channels chosen by habit, and nobody watching what happens after the lead lands.
1
Strategy Before Spend
- Account and market audits
- Channel mix and budget pacing
- Seasonal planning around your backlog
- Service-area and service-line selection
2
Hands-On Campaign Management
- Setup, audiences, and keyword intent
- Creative that speaks in trade language
- Conversion tracking that survives handoffs
- Weekly tuning and monthly reviews
3
Websites and Landing Pages
- Same promise as the ad, same language
- Benchmarked against Core Web Vitals before launch
- Short forms, tap-to-call, trust proof up top
- Revised on the campaign’s clock
4
AI and the New Channels
- Advertising inside ChatGPT via Citatix
- Visibility in AI answer engines
- Early positions while costs are low
- Measurement before the crowd arrives
Why hire a consultant instead of an agency?
An agency sells capacity. A consultant sells judgment: what to do, what to skip, and what to fix first. The hands-on work follows the plan, not the other way around.
The Scoreboard
From Clicks to Signed Contracts
Construction runs on signed work. The reporting should too.
| What most reports show | What to watch instead | Why it matters |
|---|---|---|
| Impressions | Qualified inquiries | The right owners, not everyone |
| Clicks | Booked estimates and site visits | Pipeline you can schedule crews around |
| Cost per click | Cost per signed contract | The only unit the office feels |
| Monthly traffic | Coverage for the slow season | Marketing that survives winter |
| Lead count | Close rate by channel | Budget follows what actually closes |
Every monthly review walks the same four numbers: qualified inquiries, booked estimates, cost per signed contract, and what next month’s budget should touch.
Case Studies
Receipts, Not Promises
Four construction accounts, with the numbers left in.
Remodeling · Google Ads
One Stop Remodeling
Countertops and full remodel ran as separate campaigns for eight months and traded the lead position with the seasons. The account finished with 302 conversions at $69.40 each on $20,957.55 in spend, with the lead flow split across forms, calls, and the success-page tag.
Countertops · Google Ads
CenStone Countertops
Tight alignment between search intent and the landing page showed up as a 6.14% conversion rate on 5,007 clicks: 324 conversions at $35.73 each on $11,575.22 in spend. A sub-$36 cost per lead is efficient for home-improvement search at this volume.
Hardscaping · Meta Ads
Premier Craft Interlock
Five ad sets tested creative and audience variations for interlock, patio, and landscaping work, and the budget followed whichever combination produced the cheapest lead. The top two delivered 297 website leads at a blended $24.05 apiece, reaching more than 109,000 unique users.
Solar · Google Ads
Solary
Two campaigns ran a seven-month window without a quiet stretch: 197,890 impressions and 92 conversions at CA$78.57 each on CA$7,228.22 in spend. Lead flow held steady week to week — demand that shows up on a calendar rather than a spike that fades.
Full dashboards, more trades, and every channel in the complete case studies archive. These are single-account results, not guarantees.
The Sequence
The First Two Months, Step by Step
Week 1
Audit and Plan
Numbers, market, and backlog on the table. You get the plan in writing and an honest read on the fit.
Weeks 2–3
Rebuild the Message
Offer, service pages, and creative rewritten around what owners actually ask before they hire.
Weeks 4–6
Live and Tuned
Campaigns and pages live, tuned weekly. First real cost-per-inquiry numbers to steer with.
Weeks 7–8
Scale the Winners
Budget moves to what closes. New service lines and service areas added on evidence.
| When | What Happens | What You See |
|---|---|---|
| Week 1 | Consultation, account audit, market and channel selection | A written plan and a straight go or no-go |
| Weeks 2–3 | Message rebuild, pages, tracking, creative | Previews, test URLs, and a launch checklist |
| Weeks 4–6 | Campaigns live; Ahmet tunes weekly | First real signals and a forming cost per inquiry |
| Weeks 7–8 | Winning channels scaled; seasonal plan set | Stable reporting and the next budget decision |
Management clients get tuning every week and a one-page report in the first week of each month.
The Investment
The Investment, Said Plainly
Two ways to work, both priced in the open.
The Program
$1,500 USD / month
Done-for-you management: campaigns, creative, tracking, and the landing pages behind every click.
Consulting
$350 USD / hour
Audits, plans, second opinions, and fixed-scope projects, booked by the hour.
Media stays yours: the platforms bill their own spend. Fixed-scope audits, seasonal plans, and website rebuilds are quoted after the first call, with the scope written down before anything starts.
Do we have to sign a long deal?
No. Management stays month to month. Fixed-scope projects end when the deliverable lands.
What happens if we are not a fit?
You hear that on the first call. A consultant who only bills hours is a vendor with a nicer title.
The Proof of Work
Hear the Thinking Before the First Call
Three episodes from the construction shelf of the show.
5 Proven Contractor Marketing Strategies That Lower Cost Per Lead in 2026
Market Like a Genius with Ahmet Dogan
Why veterinary clinics are among the highest-intent categories on the platform right now, and how those campaigns are actually built.
The Future of Contractor Marketing and Home Improvement Lead Generation in the Era of AI
Market Like a Genius with Ahmet Dogan
How lawyers use AI advertising to reach clients at the moment of need, without burning budget on the wrong audience.
The Future of Concrete Contractor Digital Marketing
Market Like a Genius with Ahmet Dogan
Why the static storefront is losing to conversational commerce, and what replaces it in the next buying cycle.
All episodes live on Spotify. The written research sits in the articles archive.
Plain English
Jargon, Translated
Marketing words and trade words, defined once so nobody has to pretend.
CPL (cost per lead)
What one inquiry costs before anyone signs anything.
Cost per signed contract
Spend divided by the jobs you actually won.
Pipeline coverage
How much prospective work sits ahead of your crews.
Takeoff
The quantities and materials counted off a set of plans.
Bid list
The owners and builders invited to price a project.
Seasonality
The calendar rhythm of demand in your trade.
Questions
Questions Owners Ask First
About the consultant
Who is Ahmet Dogan?
A construction marketing consultant and agency founder. He runs LeadGulls, where the work is leads, estimates, and signed contracts for trades businesses, and Citatix, the ChatGPT-only ads agency.
What does a construction marketing consultant actually do?
Plans the channels and the budget, rebuilds the message around how owners actually hire, and keeps score with cost per signed contract instead of clicks.
Which trades and building businesses fit this?
Roofing, concrete, remodeling, solar, windows and doors, and the specialist trades around them. If your work starts with an estimate, the fit is usually right.
What does it cost to work together?
Campaign management starts at $1,500 USD a month and consulting runs $350 USD an hour, with media billed separately by the platforms. Fixed-scope audits and plans are quoted after the first call.
How is this different from hiring an agency?
An agency sells you capacity. A consultant sells judgment: what to do, what to skip, and what to fix first. The hands-on work follows the plan, not the other way around.
How do you measure success in construction marketing?
Cost per qualified inquiry, booked estimates and site visits, and cost per signed contract. Impressions and clicks are context, never the goal.
Do you handle AI and ChatGPT ads for construction companies?
Yes. That is where the OpenAI partner credential earns its keep: campaigns inside ChatGPT run through Citatix, with the same construction-first message discipline.
How do we start?
Book a consultation. Bring your numbers, your service area, and what a signed job is worth. You leave with a straight read on what marketing should cost.